Chiropractic’s Brand Essence: Purpose, Beliefs, and Vision
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
Chiropractic’s Brand Essence: Purpose, Beliefs, and Vision
-
Gesprochen von:
-
Von:
Über diesen Titel
In this episode, Steve and Pacha turn the mic on themselves to wrestle with a big question: What is chiropractic actually for? Using their working “Chiropractic Manifesto” as a starting point, they dig into chiropractic’s brand essence, its purpose, core beliefs, vision, mission, and values, and then stress-test the language. They talk honestly about utilization being stuck in the musculoskeletal box, the decline of subluxation-centered care, and the tension between sounding “relevant” and staying true to what chiropractic really is. Along the way they edit their purpose statement in real time, re-anchoring it around adaptation, interference, and human potential, and finish with a challenge to docs: do you actually live like chiropractic can transform your community, or does your message say something smaller?
