What is true innovation and why does it matter?

Nell Masey O Neill and Amy Wilkinson get painfully honest about how “innovation” gets thrown around everywhere in the food industry, but rarely means what it should. Nell breaks down the difference between real innovation and the kind that just ticks boxes, sharing her experience as a nutritional biochemist who’s been in the technical, research, and leadership hot seats.

The discussion peels back what keeps big businesses stuck on the safe, short-term stuff—process, control, reporting—and why it’s startups and agile teams who seem to get the “fun” jobs of game-changing innovation.

But, as both speakers remind us, saying yes to true innovation isn’t just for the tiny disruptors. The episode is jammed with tools and mindsets for traditional companies and leaders who want to create cultures that are brave enough to try, fail, and actually learn.

Want to know why collaboration goes beyond sitting in the same room, and why mastering “real talk”—including giving feedback, pausing to reflect, and really listening—makes all the difference?

They cover it all, sprinkling in the practical: from small daily habits to building reflection into your team’s routine, and why a little courage (and a lot of honesty) goes a long way.

If you’re sick of innovation theatre and ready for something that actually moves the needle, you’ll feel seen, and walk away with real steps you can start today.