MASH Preview Screening Changes Hollywood Forever
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MASH Preview Screening Changes Hollywood Forever
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On January 15, 1967, while the Green Bay Packers were defeating the Kansas City Chiefs in the very first AFL-NFL World Championship Game (later known as Super Bowl I), something equally momentous was happening in the world of cinema that would forever change the relationship between sports and film.
But let me take you to the *real* cinematic milestone of January 15th – and it happened in **1970** when the film **"M*A*S*H"** had its initial preview screening in New York City.
Robert Altman's dark comedy about a Mobile Army Surgical Hospital during the Korean War was unlike anything audiences had seen before. The studio, 20th Century Fox, was terrified. They had a film that featured blood-splattered operating room scenes intercut with sexual hijinks, irreverent jokes about death, and a casual disregard for military authority. This was still an era when war films were largely patriotic affairs, and Fox executives seriously considered shelving the project entirely.
The January 15th screening was a test – a way to gauge whether this experimental, overlapping-dialogue-filled, anti-authoritarian comedy could possibly connect with audiences. The studio invited critics and industry insiders, holding their collective breath.
What happened that night was electric. The audience roared with laughter at the antics of Hawkeye Pierce (Donald Sutherland) and Trapper John (Elliott Gould). They were shocked by the film's frank sexuality and graphic surgical scenes, but they were also completely captivated. Altman's innovative use of the zoom lens, his layered soundtrack where multiple conversations happened simultaneously, and his loose, improvisational directing style created something that felt alive and immediate in a way that conventional Hollywood films of the era did not.
The preview was successful enough that Fox decided to move forward with the release. When M*A*S*H opened wide later that year, it became a phenomenon, earning over $81 million against its $3.5 million budget. It received five Academy Award nominations, including Best Picture, and won for Best Adapted Screenplay (Ring Lardner Jr.).
More importantly, M*A*S*H changed what was possible in American cinema. It proved that audiences were ready for more sophisticated, morally ambiguous entertainment. The film's anti-war sentiment, thinly veiled as commentary on Korea but clearly aimed at the ongoing Vietnam War, resonated with a generation questioning authority. It paved the way for the gritty, director-driven films of the 1970s that would come to define New Hollywood.
The success of M*A*S*H also launched the television series that would run for eleven seasons, ultimately lasting longer than the Korean War itself. But that January 15th screening was where it all began – the night a nervous studio discovered they had accidentally created one of the most influential films of its decade.
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