I'm Living in My Inbox Chasing Leads—How Do I Automate Follow-Up?
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I'm Living in My Inbox Chasing Leads—How Do I Automate Follow-Up?
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Alex asks: "I'm getting leads, but it only works if I'm constantly chasing people. If I take my foot off the gas for even a few days, everything slows down. I didn't start this business to live inside my inbox. How do you build a follow-up system that doesn't feel cold or robotic, but also doesn't require me to personally remember every conversation?"
In this episode, Scott reveals why Alex's real problem isn't follow-up automation—it's that he's still the salesperson and the business bottleneck. You'll learn the Braided River system for combining humans and automation (humans for active leads, automation for dead leads, humans again when they raise their hand), hear Scott's sports team consulting story about fixing low contact rates, and understand why the business will only grow to Alex's capabilities as long as he's stuck in the inbox.
The bottom line: Build the system. Get yourself out of it. The braided river works—but only if you're not the one personally doing all the rowing.
Got a business question? Ask Scott here: scotttodd.net/ask
