In this episode, Jimbo Someck, founder of "⁠Jimbo’s⁠" shares his perspective on organic food, health, and the deeper values that have guided his business since its inception. He discusses why non-GMO and organic standards matter, how food quality impacts personal health, and the importance of educating consumers about what they put into their bodies. Jimbo also reflects on his own dietary evolution and the commitment it takes to stay aligned with these principles in a constantly changing food landscape.

Jimbo’s is a natural and organic grocery store based in San Diego. Jimbo's is known for its wide selection of high-quality organic produce, natural foods, supplements, and wellness products, with an emphasis on non-GMO, organic ingredients and health-focused offerings. Their stores also feature deli items, a salad bar, and specialty foods that support conscious eating and real-food living.

Connect with Jimbo's:

Follow on Instagram: ⁠@JimbosNaturally⁠

Visit their website: ⁠https://jimbos.com/⁠

Jimbo's Ingredients Standards: ⁠https://jimbos.com/about-us/ingredient-standards/⁠

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Episode Timestamps

00:00 The Origin Story of Jimbo's

02:10 Early Days at the Food Co-op

04:01 Learning Business and Opening the First Store

07:44 Expansion and Challenges

10:11 Commitment to Organic and Non-GMO

18:03 Ingredient Standards and Tough Decisions

21:39 Community Involvement and Business Philosophy

29:00 Personal Health Journey and Veganism

38:36 Future Vision for Jimbo's

44:16 Becca's Journey to Healthy Food

51:19 Closing Thoughts and Podcast Wrap-Up