In this episode of SF Commercial Property Conversations, Bruce Bean sits down with Parisa Shamlou, a Southern California residential real estate agent with a passion for personal connection and a drive to make her mark in a competitive market.

Parisa shares her journey from the Bay Area to Temecula, California—transitioning from a behind-the-scenes role in compliance and transaction coordination to full-time agent success. She reveals how old-school methods like door knocking and face-to-face networking continue to outperform digital ads and postcards.

Tune in to hear:

• Parisa’s hands-on approach to launching her real estate career

• How she leveraged her tech skills, training experience, and background in compliance

• Why she believes personal interaction still beats digital marketing

• Her predictions for the spring 2026 real estate market

• Real talk on interest rates, buyer psychology, and market shifts in SoCal

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