In this kickoff to Season 5 of the Page 2 Podcast, Jon Clark and Joe speak with Barry Schwartz — the legendary technologist behind RustyBrick and the prolific voice of Search Engine Roundtable and Search Engine Land. With nearly 45,000 posts under his belt and decades of SEO insights, Barry reveals how he's built an unstoppable publishing machine while running a thriving custom software business.

From automating billing at RustyBrick to maintaining an obsessive publishing schedule that starts at 5 AM, Barry shares how efficiency and passion drive everything he does. Learn how he's adapted to AI tools like Claude and Midjourney, his take on Google’s AI overviews, why automation doesn’t threaten jobs, and how he views trust, content longevity, and the future of search.

🤖 In This Episode
• Barry’s dual role as CEO of RustyBrick and SEO journalist
• How he manages 50,000 posts without SEO services
• Why automation empowers teams (not replaces them)
• His take on AI’s role in software and content creation
• Barry’s strict 5AM productivity routine & batching strategy
• Using Claude & Midjourney in real-world tech workflows
• Thoughts on AI overviews, content syndication, & traffic impact
• Why Barry won’t remove old SEO posts (archival value matters)
• The right way to become a speaker at SEO conferences
• The role of Feedly, social media scheduling, and A/B testing
• His honest view on LLM content usage and trust in search

This episode is a goldmine for marketers, SEOs, and technologists navigating the shifting landscape of AI, automation, and publishing in 2026.

👉 Subscribe to stay ahead of SEO & tech trends!
💬 Comment below: How are you using automation or AI to streamline your business or workflow?

Follow Barry Schwartz
• Search Engine Roundtable – https://www.seroundtable.com
• RustyBrick – https://www.rustybrick.com
• Youtube: ⁨@rustybrick⁩
• Twitter: http://twitter.com/rustybrick
• Linkedin: http://www.linkedin.com/in/rustybrick

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin