In this episode of the Killer Growth Podcast, Samuel sits down with Baylor Parker, owner of Prairie Pots, to talk about what it really takes to buy, grow, and modernize a blue-collar service business—yes, even one built around portable toilets.

Baylor shares his unconventional path from college baseball to duck-hunting guide, utility shift work, and ultimately taking a leap into business ownership by purchasing Prairie Pots, a 30-year-old company started out of necessity for a local festival. The transition wasn’t smooth: key partners passed away during the handoff, inventory was tracked on scraps of paper kept in someone’s pocket, and Baylor quit his job before the deal was even finalized.

Since then, he’s scaled the business from roughly 100 units to over 250, hired employees, learned digital marketing from scratch, leaned into Google Ads and referrals, and recently acquired his only local competitor, effectively doubling the business overnight.

Samuel and Baylor dig into the realities of the portable restroom industry—routing, servicing, vandalism, events vs. job sites, pricing, margins, customer retention, and why reliability and cleanliness beat being the cheapest option. They also explore bigger themes: escaping income ceilings, building legacy, partnering with family, managing burnout, and finding pride in doing unglamorous work exceptionally well.

This episode is an honest, surprisingly fascinating look at entrepreneurship in a business most people never think twice about—but absolutely can’t live without.

Learn more at https://killergrowth.com