Join us for 3 days of high-level networking, deal-making strategies, and unforgettable experiences on the slopes: https://easybuttonrealestate.com/wintersummit (Use promotion code: WNTR1000 to get $1,000 off)

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, I break down how to make more money in real estate in 2026 without increasing chaos.

We cover how to think in terms of return on brain damage, why chasing volume and vanity metrics kills profit, and how to structure a simple, focused operation that pays you more with fewer deals. I walk through what to focus on right now: singular focus, treating real estate like a sales and marketing business, using real data to make bets, and scaling profit—not headaches.

If you want higher take-home income with less stress, this episode is your playbook for 2026.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson
LinkedIn: https://www.linkedin.com/in/coleruudjohnson
TikTok: https://www.tiktok.com/@coleruudjohnson