AI Won’t Replace the Grind ft. Maciej Balawejder
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AI Won’t Replace the Grind ft. Maciej Balawejder
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In today's episode, I chat with Maciej, SDR manager at Soda, about building outbound systems for a data quality company targeting B2B enterprises.
We explore his creative workflow using PhantomBuster to track profile viewers, qualifying high-level decision makers, and converting them through lemlist outreach - achieving surprisingly high conversion rates. Maciej shares his journey from content intern to sales lead, the brutal two-week cold calling grind that yielded zero results before finding the script, and how parallel dialers like Salesfinity enabled his team to call 1,000 leads per day instead of 100. We discuss his LinkedIn content strategy of posting daily, getting 300+ likes, and manually messaging every single person who engaged, generating 5-6 calls per week. Maciej also reveals his prediction that AI will enable faster iteration on campaigns by feeding CRM data back into messaging, his advice to be curious and measure output, and his honest take that "sometimes work sucks and you just got to do it."
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:27) What Soda Does and Maciej's Role
(02:51) Creative GTM Initiative: Profile Viewer Tracking
(05:04) Cold Calling Discovery: The Two-Week Grind
(06:55) Parallel Dialers: From 100 to 1,000 Calls Per Day
(08:48) Journey from Content Intern to Sales Lead
(10:12) LinkedIn Content Machine: 300 Likes to 5-6 Calls/Week
(11:48) Future Predictions: AI-Powered Campaign Iteration
(13:22) Advice: Be Curious, Work Hard, Measure Output
(15:43) The Reality Check: Sometimes Work Just Sucks
(16:10) Closing and Contact Information
🔗 CONNECT WITH MACIEJ
👥 LinkedIn
🎥 YouTube
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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