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Episode Overview

What happens when you get locked out of Instagram with no timeline for restoration? For most online entrepreneurs, it would mean panic, lost income, and scrambling to figure out plan B. But when Instagram restricted Stef's account, her business didn't miss a beat....leads kept coming in, sales calls kept booking, and revenue kept flowing. In this episode, Stef breaks down exactly why platform dependency is killing online businesses and shares the exact systems you need to build a business that survives (and thrives) when social media fails you (because eventually....one day....it will)

What You'll Learn

• Why building your business solely on social media is like building a house on rented land (and what happens when the landlord kicks you out)
• The critical difference between being an influencer and being a business owner
• What Stef owns in her business that nobody can take away and why this is generating leads and sales even while locked out of Instagram
• The exact infrastructure you need: CRM systems, paid ads, email sequences, and owned databases
• What omnipresence actually looks like when you're running a real business (not just playing business online)l
• Why wealthy, affluent buyers can smell platform dependency from a mile away
• Actionable steps to diversify your business starting today (even if you're brand new)

Key Takeaways

🚨 You Don't Own Social Media Platforms Instagram, Facebook, TikTok...you don't own your profiles, your followers, or your reach. You're building on rented land, and the landlord can change the rules or kick you out anytime.

Notable Quotes

"You are not building on social media. You are using social media to build what you own. One is desperate and fragile. The other is strategic and resilient."

"If your business falls apart the second you stop posting, you don't have a business. You have zero leverage."

"These platforms do not owe you anything. They're businesses and they will always prioritize their bottom line over your ability to post content."

"Wealthy buyers want to work with someone who has their shit together—someone running an actual business, not posting and praying."

"Stop renting land and start owning infrastructure."

Resources Mentioned

• Repurpose.io - Content distribution tool for cross-platform posting
• GoHighLevel - Stef's recommended CRM platform

Support the show

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Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

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