10 Ways to Produce a Promotional or Informational Video More Effectively describes different ways to effectively produce a promotional or informational video to grow your business. It suggests ways to set up the video using a script, use the best lighting, dress appropriately, rehearse, and other tips. The book is targeted to authors, consultants, and small business owners. The book is formatted like a journal, so listeners can write down their ideas for what to do after reading each tip.

The book is part of a 10 tips series, in which each book features 10 tips and techniques for becoming more successful in different ways.

Gini Graham Scott, PhD, is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional development, social trends, popular culture, science, and crime. She has published over 50 books with major publishers. She is the founder of Changemakers Publishing, featuring 150+ books on work, business, psychology, self-help, and social trends. She has worked with dozens of clients on self-help, business books, memoirs, and film scripts.