Who is listening to podcasts in the UK?

How are they listening and where? What are they doing while they listen? BBC Commercial Strategy Manager Adam Bowie unpacks UK podcast listener data with Jason Caffrey, CEO of podcast production agency Creative Kin.

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ABOUT ADAM BOWIE

Adam is a media business development manager, strategist and analyst with more than 20 years’ experience across all forms of media, with a specialism in audio. He regularly publishes analysis of UK podcast listening data on his blog. Adam also works on a cycling podcast.

RESOURCES

Follow Adam Bowie: LinkedIn X Instagram YouTube

Visit Adam Bowie’s blog

Check out Adam’s deep dives into Ofcom Podcast Surveys

Explore Edison’s podcast research

TOPICS COVERED

00:56 UK podcast listener data - can it be trusted?

02:59 How many UK adults listen to podcasts regularly?

06:47 Which age group consumes the most podcasts in the UK?

07:28 Changing podcast listening habits

09:37 The unique way YouTube does podcasting

18:13 What UK listeners are doing while they listen to podcasts

22:09 How new technology has changed podcast listening

28:56 Niche no more: how podcasting is penetrating the mainstream

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