In this episode of The Pilates Business Podcast, our host David Gunther discusses with Tara Smith from Pilates Can their journey towards achieving over 100 5-star Google reviews in 90 days with the help of automation tools like ActiveCampaign and strategic customer engagement techniques.

They recap previous discussions on email automation, the importance of communication cadence, and using SMS to bridge the gap in customer communication. Special guest Adam Tuttle from ActiveCampaign provides insights on creating effective SOPs and the benefits of automating processes wisely.

The episode also covers real-life examples of how adapting automation and communication strategies have led to a significant increase in positive Google reviews. The discussion emphasises learning from past mistakes, the importance of customer feedback, and the role of detailed process documentation in achieving business goals.

Tweetables

“The problem that we've solved here for clinical Pilates studios is that we've had a fantastic relationship with our clientele, but the clientele have not been inclined to do Google reviews. It's just something that they don't really do, unless they have a reason to do that.”

David Gunther – Director Pilates Can / Pilates Business

Get the Full Show Notes

Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/18

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This podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.

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Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.

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This episode of The Pilates Business Podcast discusses how the clinical Pilates studio business Pilates Can successfully achieved over 50 five-star Google reviews in 30 days and is on track to surpass 100 reviews in 90 days.

The guests explore the strategic use of CRM (Client Relationship Management) and email marketing, including the 'art' and technical aspects of ActiveCampaign, to solicit reviews effectively. They discuss the importance of email conciseness, the potential of incorporating SMS messaging for direct engagement, and share insights on planning for scalability and future-proofing marketing automations.

The episode also touches on learning from mistakes and continuously improving communication strategies to efficiently achieve business goals and stand out in the marketplace.

Tweetables

“That brings us to the great importance of short circuiting that email flood and a bridge over that email flood that's coming into people's inboxes, and that bridge is the proactive text, SMS, that we haven't been using so well.”

David Gunther – Director Pilates Can / Pilates Business

Get the Full Show Notes

Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/17

Disclosure

This podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.

Send us a Text Message.

Want to learn more about Pilates Business?

Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.

Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.

Are you getting all the shows? Subscribe today!

This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews.

The approach involves using targeted email and SMS campaigns, leveraging CRM tools like ActiveCampaign and SurveyMonkey, and integrating automation and personal instructor follow-ups. It provides insights on crafting effective messages, timing communications, and utilising automation to enhance customer engagement without overwhelming them.

Also discussed are practical tips on using automation goals to streamline the process and the importance of balancing with ActiveCampaign's automated communications with personal touchpoints. By sharing actionable steps, the aim is to empower other Pilates studios to replicate this success, aiming for 100 Google reviews in less than 90 days.

Tweetables

“There's a lot of things being done by the system that we don't have to do, and that's just amazing. I can feel my shoulders releasing and relaxing as I think about that.”

David Gunther – Director Pilates Can / Pilates Business

Get the Full Show Notes

Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/16

Disclosure

This podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.

Send us a Text Message.

Want to learn more about Pilates Business?

Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.

Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.

Are you getting all the shows? Subscribe today!