In this episode, Host Guy Pratte speaks with Dr. David Goldbloom, a well-known psychiatrist, best-selling author, tireless educator, promoter of mental health, an officer of the Order of Canada, and a member of the board of directors of the Royal Conservatory of Music. Their conversation diverges through the human mind’s ability to recognize patterns and essential elements of persuasion, and establishing credibility with others.

Key Takeaways 

• [8:04] Listening skills are the link between the arts and psychiatry, Dr. Goldbloom says.
• [11:15] Dr. Goldbloom explains how pattern recognition is a component part of the art of
  persuasion.
• [27:00] How Dr. Goldbloom persuades the public to clear the stigma of mental health and mental illness. ‘Addiction’ diminishes the meaning for those who struggle with true addictions.

Additional Resources:

• Guy J. Pratte
• BLG
• The Art of Persuasion Podcast

About Your Host:

Host Guy Pratte was educated at the University of Western Ontario and later at the University of Toronto, where he earned his MA in philosophy and LLB. He was called to the Bar in Ontario in 1984 and Québec in 2002. He is a fellow of the American College of Trial Lawyers and a former President of The Advocates’ Society.

In this episode, Host Guy Pratte speaks with star fashion designer Tanya Taylor. What do designing and selling clothes have to do with persuasion? Well, quite a lot, in fact, as Tanya explains. During the conversation, she shares how she builds brand trust, how the in-store experience differs from online media, and how she helps clients project their personal style into the world. Full disclosure, Tanya Taylor is Guy’s daughter-in-law. Listen in to discover how persuasion and fashion fit together.

Key Takeaways

• [9:02] Tanya explains why humans desire to change in appearance.
• [10:27] How Tanya determines what her market wants and how she persuades her
  team to embrace her vision.
• [14:27] Why Tanya believes Michelle Obama and other people of influence choose her
  designs.
• [17:49] How social media helps Tanya achieve her goals and how she uses the platform
  to persuade people to embrace her brand.

Additional Resources

• Guy J. Pratte
• BLG
• The Art of Persuasion Podcast 

About Your Host

Host Guy Pratte was educated at the University of Western Ontario and later at the University of Toronto, where he earned his MA in philosophy and LLB. He was called to the Bar in Ontario in 1984 and Québec in 2002. He is a fellow of the American College of Trial Lawyers and a former President of The Advocates’ Society.

In this episode, Host Guy Pratte speaks with star conductor and maestro Alexander Shelley, music director of the National Arts Center Orchestra and principal associate conductor of London's Royal Philharmonic Orchestra. At first glance, it may seem surprising that we would discuss the art of persuasion with an orchestra conductor who uses gestures instead of words to do his job. But Alexander Shelley, who has been described as a natural communicator both on and off the podium, explains that conductors must also be great persuaders if they are to succeed in convincing an orchestra and the public to embrace their musical vision.

Key Takeaways

• [9:44] How Maestro Shelley persuades musicians to embrace his vision for a piece of
  music.
• [20:39] Alexander explains how different people can extract different interpretations and
  different styles from the same music.
• [37:16] How Maestro Shelley convinces the public that new music is worth listening to.

Additional Resources:

• Guy J. Pratte
• BLG
• The Art of Persuasion Podcast

About Your Host:

Host Guy Pratte was educated at the University of Western Ontario and later at the University of Toronto, where he earned his MA in philosophy and LLB. He was called to the Bar in Ontario in 1984 and Québec in 2002. He is a fellow of the American College of Trial Lawyers and a former President of The Advocates’ Society.