• The Power of Saying NO
    Jun 4 2024

    How to say no? When and why is it crucial to say no, and how can it be done correctly?


    We asked Hans Ulrik Madesen, an experienced sales director, to give us a hand.


    Explore the transformative power of saying no as Hans Ulrik shares his insights on why mastering the art of refusal is crucial in today’s fast-paced world and offers practical advice on how to do it effectively without burning bridges.


    Join us as we delve into:

    • The psychological impacts of always saying yes
    • Common scenarios where people struggle to say no
    • Practical strategies for setting boundaries
    • Real-world examples from Hans’s professional journey
    • Key benefits of confidently saying no
    • Overcoming the challenges associated with this practice


    Whether you’re looking to improve your personal life or professional career, this episode will provide valuable tools and perspectives to harness the power of saying no.


    Hosted on Acast. See acast.com/privacy for more information.

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    27 Min.
  • Affiliate marketing
    May 22 2024

    Za dobro funkcioniranje affiliate prodajnog kanala neophodna je transparentna tehnologija, kao što je CJ.com affiliate mreža, u okviru koje web trgovci prate i optimiziraju affiliate prodajne kanale.


    Zato nam u goste stiže Marina Kostkova, Business Development Manager u CJ VIVnetworksu te nam detaljnije pojašnjava modele rada sustava, na koji se način uklapaju u digitalnu strategiju i kako unutar ovakvog sustava zaštiti svoj brend.


    Kako je došlo do popularnosti ovog prodajnog kanala do te mjere da ga koriste gotovo sve svjetske vodeće web trgovine, a koji se temelji na provizijskom modelu suradnje. Također, okrećemo se i trendovima koji tek dolaze u Europu, diskutiramo o izazovima praćenja i pravima privatnosti koje utječu na svaki biznis.

    Dodatni resursi:

    • CJ VIV Networks web stranica
    • CJ VIV Networks LinkedIn stranica

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    33 Min.
  • Od ideje do tržišta: Razvoj igara u dinamičnom digitalnom okruženju
    May 15 2024

    Dinamičan svijet gaming industrije danas nadmašuje čak filmsku i glazbenu industriju zajedno po prihodima. A kako se strast prema igrama spaja s poslovnim inovacijama, otkriva nam Darijan Kosić - serijski poduzetnik, dopredsjednik udruge eCommerce Hrvatska te CEO hrvatskog game development studija, Today's Games.


    Raspravljamo o globalnim trendovima koji oblikuju razvoj igara, izazovima koje donosi integracija AI tehnologije i virtualne stvarnosti, te na koji način tim Today's Game studija razvija "ReSetna", igru koja cilja specifičnu nišu na tržištu. Također, razvijaju i B2B rješenje TGI koje olakšava razvoj igara za kolege u industriji.


    Dodatni resuri:

    • Today's game studio web stranice
    • Today's game studio Facebook stranica
    • Today's game studio YouTube kanal
    • Today's game studio Instagram profil

    Hosted on Acast. See acast.com/privacy for more information.

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    32 Min.
  • Presjek epizoda - od 21 do 30
    May 8 2024

    Došlo je vrijeme za još jednu unplugged epizodu u kojoj soliram i radim pregled našeg dosadašnjeg putovanja kroz ovaj podcast, ovaj put od od epizode #21 do #30. Također najavljujem i ono što nas čeka u narednih devet epizoda.

    Hvala vam na slušanju, propitkivanju, ispitivanju i vašem angažmanu - nastavite svoja istraživanja uz Digital Economy 101.


    Dodatni resursi:

    • Digital Economy 101 Specials
    • Spark Innovation Hub
    • Travel Curious



    Hosted on Acast. See acast.com/privacy for more information.

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    20 Min.
  • The Innovative Future of Commercial Departments
    Apr 24 2024

    Sales and marketing are commercial departments. They should work to thrive together, fail together, and… innovate together!


    Our guest is Tom Pennings - a seasoned entrepreneur whose technical journey began in Silicon Valley at Borland and Google before transitioning to pioneering ventures fueled by his innovative vision in the tech industry. Over two decades, he has founded and successfully sold multiple startups, drawing on his expertise in product development, software design, and, more recently, sales. Beyond his professional pursuits, you'll often find him with family, preparing BBQ feasts, hitting the trails for a run, or soaring through the skies piloting glider planes.


    Join us as we explore a range of critical topics with Tom, from the impact of data analytics on customer relations to the role of AI and automation in streamlining operations. We delve into the challenges and strategies pivotal to digital transformation and uncover innovative approaches that are enhancing customer experiences today. Tom sheds the light on emerging technologies poised to revolutionize commercial sectors and shares valuable insights on integrating sustainability through innovation and offers strategic advice for leaders aiming to foster a culture of innovation.


    Additional resources:

    • Salesnudge official website
    • Onsophic official website



    Hosted on Acast. See acast.com/privacy for more information.

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    33 Min.
  • The Theater's Digital Renaissance
    Apr 10 2024

    Explore with us the dynamic shift brought about by digital innovation within the theater industry. From virtual reality performances to digital stagecraft, and online ticketing platforms to streaming services, we uncover the latest advancements that are redefining audience engagement and expanding the boundaries of theatrical experience.


    Meet Richard Loftus, a seasoned Director at the esteemed Grosvenor Road Studios in Birmingham, also known for founding the Well Run Brum, a men's wellbeing running group. With a career spanning two decades in the theater and live music domain, Richard has garnered extensive experience, including roles with major commercial theater operators and leadership positions within inspiring charity organizations.


    In an immediate response to the restrictions of the pandemic, Richard pioneered Birmingham Town Hall and Symphony Hall’s move to digital concerts. These filmed performances showcased the talented artists that his music charity had supported through talent development initiatives and live performance opportunities. As a result of delivering views over half a million for digital performances broadcast during the coronavirus pandemic and leading the digital transformation at the charity, Richard was nominated in the Arts Council England and the Digital Culture Network’s Emerging Digital Leader category of the 2022 Digital Culture Awards.

    And a couple of links mentioned during the call:

    Grosvenor Road Studios first live stream on Facebook: https://www.facebook.com/grosvenorroadstudios/videos/1472825426918515

    Lauren Zhang, filmed live at Symphony Hall: https://www.facebook.com/watch/?v=1186565148363931


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    23 Min.
  • The importance of data in digital marketing
    Mar 27 2024

    Data is the most important fuel of digital marketing.


    Why is it considered as its backbone, and how can businesses transform raw data into actionable marketing strategies are first two things we unwrap with the help of our guest Pouya Zargar - statistics guru, business and data analyst, marketing strategist, academic, researcher and a teacher.


    Join us and discover the evolving role of data analytics, the impact of big data on marketing strategies, and the ethical considerations in data usage. Whether you're a marketing professional seeking to enhance your campaigns or a business owner looking to understand the power of data in digital marketing, here are some valuable perspectives on harnessing data to drive success in the digital age.


    Additional resources:

    • Pouyas website
    • Pouyas profile at ResearchGate
    • Google Scholar Citations

    Hosted on Acast. See acast.com/privacy for more information.

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    27 Min.
  • Umjetnost u digitalnoj ekonomiji
    Mar 13 2024

    Otkrijte fascinantni svijet NFT-ova i zavirite u budućnost umjetnosti.

    Kroz ovu, za mnoge još uvijek futurističku priču, vodi nas povjesničar umjetnosti, likovni kritičar i voditelj zagrebačke galerije Forum, Feđa Gavrilović, čiji rad preoblikuje naše shvaćanje umjetnosti u digitalnom dobu.

    Kako digitalna transformacija redefinira granice umjetnosti, autentičnosti i vlasništva putem NFT-a? Kako digitalna ekonomija utječe na umjetnike, kolekcionare, ali i šire društvene i kulturne promjene? Može li digitalizacija demokratizirati umjetnost?

    Sa svojom stručnošću u teoriji i praksi, Feđa nam otkriva kompleksnost i potencijale digitalne umjetnosti, pružajući savjete onima koji žele istražiti ovaj dinamični prostor.

    Ovo nije samo pogled u budućnost digitalne umjetnosti već i duboko razumijevanje njezine sadašnjosti, sve kroz perspektivu jednog od njezinih najsvjetlijih umova.


    Dodatni resursi:

    • Izložba u Hrvatskom društvu likovnih umjetnika
    • Galerija Forum
    • The Wasteland - Feđina službena stranica

    Hosted on Acast. See acast.com/privacy for more information.

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    27 Min.