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Console Wars Hörbuch

Console Wars: Sega, Nintendo, and the Battle That Defined a Generation

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Inhaltsangabe

A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry.

In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.

Based on more than 200 interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a $60 billion industry.

©2014 Blake J. Harris (P)2014 HarperCollins Publishers

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    Johann 22.01.2017
    Johann 22.01.2017
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    "Must listen for anyone interested in early days"

    Great research on the early the early day of the gaming industry and the war of Sega and Nintendo

    0 von 0 Hörern fanden diese Rezension hilfreich
  •  
    mag000de 09.01.2017
    mag000de 09.01.2017
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    "An absolute must for gamers..."

    Even as non-native speaker this book was easy listening, thanks to Fred Bermans voice. And to learn about the stories of Nintendo and Sega and the disputes between them made the 20 hours or so short.

    0 von 0 Hörern fanden diese Rezension hilfreich
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    franz 12.03.2016
    franz 12.03.2016
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    "16bit in Audio"

    A great book about the 16bit era. Read by Fred Berman, this book is never boring and always catchy to listen to. A must have for videogame fans!

    0 von 0 Hörern fanden diese Rezension hilfreich

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