The Catalyst
How to Change Anyone's Mind
Det gick inte att lägga till artiklar
Tyvärr kan vi inte lägga till artikeln eftersom din kundvagn redan är full.
Titeln kunde inte läggas till i kundvagnen.
Försök igen senare
Titeln kunde inte läggas till i Önskelistan.
Försök igen senare
„Ta bort från Önskelista“ misslyckades.
Försök igen senare
„Följ podcast“ misslyckades
„Sluta följa podcast“ misslyckades
Prova Audible Standard kostnadsfritt i 30 dagar
Därefter 6,99 €/mån. Kan sägas upp varje månad
The Catalyst
Berättare:
Keith Nobbs
Köp för 14,73 €
-
Berättare:
-
Keith Nobbs
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change—a habit, a decision, or a mindset. Marketers want to change their customers’ minds and behavior and leaders want to change organizations and organizational culture. Start-ups want to change industries and nonprofits want to change the world. But change is hard—and resistance to change is common. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques and practical tools that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
Dessa titlar kanske intresserar dig
adbl_web_anon_alc_button_suppression_t1
Kritikerröster
"Narrator Keith Nobbs's low-key enthusiasm is the perfect embodiment of this audiobook's enlightening advice on influencing people. Nobbs lets the writing speak for itself, a style that allows listeners to decide how much they want to engage with the ideas of the author, a behavioral science professor. Narrator Fred Irby is similarly effective delivering shorter segments scattered throughout the production. The author says the key to influencing others is to respect their desire to decide for themselves what they think and do rather than feel influenced by others. Using a myriad of lucid examples in the realms of politics, business, and world affairs, he explains how to access motivations in people that are already present by removing common barriers to change."
Excepional perspective taken
Ett fel uppstod. Försök igen om några minuter.