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Thank You for Arguing, Third Edition

What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

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Thank You for Arguing, Third Edition

Av: Jay Heinrichs
Berättare: Jay Heinrichs
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A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.

The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique.

Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way. Kommunikation & soziale Kompetenz Management & Leadership Persönliche Entwicklung Sprache, Vokabeln & Grammatik

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This book present a different perspective on how to frame an argument in a productive manner. The author, Jay, present his own as well as examples of the great rethoitians in history and provides cristal clear explanations on how to use them.

Great book with practical examples for the real life

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