Copywriting is writing with purpose.

It’s about using words to reach people and change what they think, feel, and do.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale.

It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

What you’ll learn….

Understand the product and its benefits.

• Pinpoint how the product helps people.
• Turn features into benefits and seek out USPs.
• Identify tangible and intangible benefits.

Get to know your audience.

• Uncover your audience's inner fears and desires.
• Use empathy to get inside the audience's feelings.
• Decide how your copy will change how they think, feel or act.

Engage the audience in your message.

• Make your copy more like a conversation.
• Use the same words that the audience uses.
• Bring the product to life with rich, sensory language.

Craft compelling copy.

• Learn eight proven formulas for enticing headlines.
• Choose a rock-solid structure.
• Create powerful calls to action.

Use 20 proven strategies for creative copy.

• Show the product in a new light.
• Use humor, wordplay, metaphors and contrasts.
• Turn weakness into strength.

Make persuasion and psychology work for you.

• Learn the six proven principles of persuasion.
• Overcome the audience's objections.
• Exploit cognitive biases to nudge the audience into action.

It’s the perfect introduction to copywriting today. Download your copy now.