What does it really take to build a career in music that lasts?

After more than two decades on the road, Drew Holcomb knows that making great music is only part of the job.

Just before taking the stage in Charleston with Ellie Holcomb to open for NEEDTOBREATHE, Drew joins Americana Curious to reveal the side of the music business fans rarely see.

He shares how becoming a professional musician forced him to become an entrepreneur—learning marketing, design, payroll and business management along the way. He also opens up about the ventures that worked, the ones that lost money, and why he eventually realized that what he loves most is still writing songs, recording them and taking them on the road. Drew Holcomb 2 Final transcrip…

Drew also takes us inside:

• Why it took him and Ellie more than 20 years to make an album together
• How their pandemic Kitchen Covers helped lead to Memory Bank
• Taking the spirit of Moon River Music Festival out to sea
• The difference between headlining and winning over someone else’s audience
• Why authenticity may be the best way to make new fans
• The surprising way he talks to his kids about the music they listen to
• What comes next as Drew prepares to step back from touring and make new music

It’s a candid look at music, marriage, entrepreneurship, failure, creativity—and what it actually takes to build a life around doing what you love.

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