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30 Days to a More Powerful Brain contains practical real-world application of breakthrough discoveries in science, psychology, and business. The material is structured so you can learn quickly and apply it to any area of your life, no matter what age you are - in 30 days!

In business, many people follow the golden rule. But treating people the way we'd like to be treated can turn off clients or colleagues with different needs, wants, and hopes. The Platinum Rule shows you how to do unto others as they'd like done unto them. You'll discover the four basic business personalities and how to handle them in ways that put them at ease - the key to stronger career prospects, higher productivity, improved customer relations, and fewer conflicts.

Tony Alessandra, Ph.D., has a street-wise, college-smart perspective on business, having fought his way out of NYC to realize success as a graduate professor of marketing, entrepreneur, business author, and keynote speaker. With a BBA, MBA, and Ph.D. in marketing, a diverse history in sales, and as an entrepreneur and founder of two current technology businesses, MentorU and Online Assessments, Tony brings a broad foundation of experience to every program he delivers.

While you may have the ability to hear and understand the spoken language, if you have not given serious practice to the art of active listening, then there are many things you have yet to learn about this most basic communication skill. Dr. Tony Alessandra has spent most of his professional career researching relationships between people and has found numerous ideas that can help anyone dramatically improve their communication skills.

Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule: "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any sort in any personal or business situation.

Tony Parinello covers how to get around getting rejected by gatekeepers by working WITH gatekeepers. He also discusses how to get appointments with the right people at the top - the very important top officers - who are the ultimate decision makers.

The top pro in selling anything today is not just a salesperson. He's a super salesperson, manager, and marketing strategist all rolled into one. He's a thorough student of his industry, his competition, his customers and prospects, and business trends that may affect his future sales. He segments his territory and constantly updates his analyses, objectives, strategies, and controls.

The fear of public speaking is the most common dread any of us will ever face. In fact, it's the number one phobia on the planet! Yet the ability to communicate effectively in front of a crowd is the most important skill to have if you want to advance your career. Being able to master your fear of public speaking and control your stage fright will bring you closer to phenomenal success than mastery of any other challenge.

In this idea-packed new audio program from Gildan Media, Communication Expert Dr. Tony Alessandra, author of the best sellers Relationship Strategies and The Ten Qualities of Charismatic People, will teach you the Ten Qualities of The World's Greatest Communicators. Tony has observed that the majority of the great leaders in the worlds of both politics and business are also great communicators.

The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

>Is there any part of your life where being confident and feeling good about yourself is not of benefit? With this program you can begin building an unshakable belief in yourself. Through using these highly refined strategies, you can start generating the beliefs and attitudes that are crucial to the mindset of success.

What allows the most influential people on earth to attract, enchant, and persuade? This mystical, silent, magnetic quality is called Power and Influence. And you have it! Imagine you wake up tomorrow and your life and relationships have been transformed. Once you understand what I have to share with you - your relationships can transform almost instantly!

At work, two managers with equal training and experience are put in charge of similar group objectives. But the results differ drastically. One task force flounders and misses a critical deadline. The other quickly meshes as a team and produces a report so stunning that the breadth, depth, and clarity of its ideas has everyone talking. Why does one manager succeed, while their colleague fails to connect with their people?

Personality differences: they're what make life so rich and fascinating - and often so frustrating, too. Especially at work, where teamwork and motivation are pivotal. Many of us never figure people out - we get along great with some people and deal as little as possible with others because they're so different from us.

Introducing a powerful, humor-filled, and inspiring new audio program from two thought leaders - who also happen to be die-hard optimists - Dr. Tony Alessandra and Dr. Terry Paulson.It's called The Optimism Advantage, and in it, Terry and Tony introduce real-world stories and practical strategies that turn positive psychological research into insights on how you can produce incredible results, year after year after year.

What is the cost of losing a customer? In today's competitive environment, it is a cost no business can afford. It costs you up to 4 times more to get a new customer than it does to retain an existing one. However, That does not even take into account the fact that an unhappy customer will tell an average of 20 customers about their bad experiences, while a satisfied customer will only tell 10 people about their good experiences. This means you have to make twice as many customers happy as unhappy ...

This 2-part program will give you a guide to developing a more thorough understanding of nonverbal communication techniques. By increasing your awareness of nonverbal behavior, you can read the emotions and attitudes of fellow employees, supervisors, customers, and others you interact with inside and outside your organization. As a result, you will have a greater feeling for and awareness of all your interpersonal transactions.

This 2-part program gives you guidelines on preparing for an effective meeting - determining the purpose for the meeting, preparing an agenda, inviting the attendees, setting an appropriate time and place as well as the skills needed to be an effective meeting leader.

Your ability to understand nonverbal communications is apparently not related to IQ, the ability to take tests, or the grades one makes in school. Practice tends to improve the ability to understand body language. People tested for body language comprehension generally score higher on second and subsequent tests than on their first tries.

Dr. Tony Alessandra covers the 5 negative versatility traits of subjectiveness, bluntness, resistance, single-mindedness, and taking unreasonable risks. Versatility is your ability to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.