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About 97 percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening your doors (literally or online). His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship.

Serial entrepreneur, business growth expert, and brand ambassador Scott Duffy weaves together stories from his own journey and those of superstar entrepreneurs along with sage advice to help listeners identify their own "aha!" moments and turn them into unique growth opportunities to help them break through and level up their entrepreneurship game.