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Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the 21st century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. 

In his new book, acclaimed science writer Matt Ridley looks to the peculiar mating rituals of birds to better understand the rich origins and ongoing significance of Darwin's sexual selection theory. 'FASCINATING' The Times ‘Matt Ridley is one of our finest science writers … A treat for bird...

Building on his national bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and...

Brought to you by Penguin. Including conversations with Neil DeGrasse Tyson, Steven Pinker, Matt Ridley and more, this is an essential guide to the most exciting ideas of our time and their proponents from our most brilliant science communicator. This audio edition also includes Richard Dawkins...

""[An] intriguing philosophical journey into a critical issue within evolutionary theory that for too long has remained unresolved."" —Wall Street Journal Matt Ridley is one of our finest science writers. This book is a treat for bird lovers and evolutionary biologists alike.” —Richard...