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A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. 

Every 13,000 years on Earth a sacred and secret event takes place that changes everything. Mother Earth's Kundalini energy emerges from its resting place in the planet's core and moves like a snake across the surface of our world. Once at home in ancient Lemuria, it moved to Atlantis, then to the Himalayan mountains of India and Tibet, and with every relocation changed our idea of what spiritual means. And gender. And heart. This time, with much difficulty, the Serpent of Light has moved to the Andes Mountains of Chile and Peru.

Starting in 1948 and reaching its climax during the Six-Day War of 1967, The Hope begins the story of Israel, a country fighting for its life - outmatched and surrounded by enemies. Zev Barak, Sam Pasternak, Don Kishote, and Benny Luria are all officers in the Israeli Army, caught up in the sweep of history, fighting the desperate desert battles and meeting the larger-than-life personalities that shaped Israel’s fight for independence.

The Glory plunges immediately into the violence and upheaval of the Six-Day War of 1967 - and continues the dramatic story of Israel’s struggle for survival. A sprawling, action-packed novel, Wouk takes listeners through the terrors of the Yom Kippur War, the famous Entebbe rescue, and the airstrikes on Saddam Hussein’s nuclear reactor - ending with the final hope for peace.

In a world on the brink of madness...In the summer of 1914, a young man beyond reproach awakens under police guard grievously injured and accused of heinous, impossible murder.

In the wake of World War I, the German army lay in ruins - defeated in the war, sundered by domestic upheaval, and punished by the Treaty of Versailles. A mere 20 years later, Germany possessed one of the finest military machines in the world, capable of launching a stunning blitzkrieg attack against Poland in 1939. Well-known military historian Robert M. Citino shows how Germany accomplished this astonishing reversal and developed the doctrine, tactics, and technologies that its military would use to devastating effect in World War II.

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.  

Mohandas Karamchand Gandhi (1869-1948) was one of the few men in history to fight simultaneously on moral, religious, political, social, economic, and cultural fronts. During his time as a lawyer in South Africa he developed his strategy of non-violence: the idea of opposing unjust laws by non-violent protest. He led the Indian National Congress party in three major campaigns against British rule, each culminating in his arrest. 

In Great Games, Local Rules, Alexander Cooley, one of America's most respected international relations scholars, explores the dynamics of the new competition for control of the region since 9/11. All three great powers have crafted strategies to increase their power in the area, which includes Afghanistan and the former Soviet republics of Turkmenistan, Uzbekistan, Kyrgyzstan, and Kazakhstan. Each nation is pursuing important goals: basing rights for the US, access to natural resources for the Chinese, and increased political influence for the Russians.

Forced to become a normal citizen, the exiled son of the late Shah of Iran attempts to provide understanding and direction for his country and its people.

James MacGregor Burns’s stunning trilogy of American history, spanning the birth of the Constitution to the final days of the Cold War. In these three volumes, Pulitzer Prize and National Book Award winner James MacGregor Burns chronicles with depth and narrative panache the most significant cultural, economic, and political events of American history.

A hundred years ago, many theorists believed - just as they did at the beginning of our 21st century - that the world had reached a state of economic perfection, a never-before-seen human interdependence that would lead to universal growth and prosperity. Then, as now, the German mark was one of the most trusted currencies in the world. Yet the early years of the Weimar Republic in Germany witnessed the most calamitous meltdown of a developed economy in modern times.

Edward Exeter assumes the mantle of Liberator in the strange, alternate world called Nextdoor - a far-flung outpost of British imperialism where earthborn mortals possess the powers of gods. His decision has made him the target of betrayals and murderous plots. But Exeter has learned the Game well in his short time in Nextdoor and he plays it boldly to its unexpected, worlds-shattering conclusion.

In the midst of the horror of the first World War, a stranger falls from nowhere into the mud and death of the Flanders battlefield - bruised, babbling, and stark naked...with a remarkable story to tell. Wrongly accused murderer Edward Exeter has reappeared on this Earth hearing scars and secrets. From somewhere he calls next door - a place old godly intrigues and an ancient prophecy that he wants no part of. But powerful forces on both sides of a mystical border have other plans for the young fugitive.

Few personalities from classical antiquity are more famous - yet more poorly understood - than Cleopatra VII, queen of Egypt. In this major biography, Duane Roller reveals that Cleopatra was in fact a learned and visionary leader whose overarching goal was always the preservation of her dynasty and kingdom. Roller's authoritative account is the first to be based solely on primary materials from the Greco-Roman period: literary sources, Egyptian documents (Cleopatra's own writings), and representations in art and coinage produced while she was alive.

When he was three years old, Tito was diagnosed as severely autistic, but his remarkable mother, Soma, determined that he would overcome the "problem" by teaching him to read and write. The result was that between the ages of eight and eleven he wrote stories and poems of exquisite beauty, which Dr. Oliver Sacks called "amazing and shocking". Their eloquence gave lie to all our assumptions about autism....

While the Foreign Exchange (Forex) market can be a very profitable place, you must have a firm understanding of how to operate within this environment if you intend on achieving any success. That's why you need Getting Started in Currency Trading, Third Edition. This reliable resource - made for both newcomers and those with some Forex experience - puts trading world currencies in perspective and shows you exactly what it takes to make it in this field. 

The Number That Killed Us finally tells the "greatest story never told": how a mysterious financial risk measurement model has ruled the world for two decades and how it repeatedly, and severely, caused market, economic, and social turmoil. This model was the key factor behind the unleashing of the cataclysmic credit crisis that erupted in 2007 and which the effects are still being felt around the world.

Downton Abbey has brought out the Anglophile in American fans of the hit TV series. But Anglophilia has a long history in America. Why are some native-born residents of our Shining City Upon a Hill, where All Men Are Created Equal, seduced by the fluting tones of manor-born privilege? At last, Anglophilia explained - in American, thank you.