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Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought - leveraging the internet to rent movies - and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.

Joining us at Audible Studios is founder and CEO of Netflix Marc Randolph, who has founded over eight companies and is a serial entrepreneur. Randolph's Netflix journey began alongside his friend Reed Hastings in 1997, when they decided to give mail-order DVDs a try. Randolph, having picked up marketing and other tricks of the trade through previous roles, designed the original user interface and spent the first year of Netflix testing different designs to create the perfect business model for customer satisfaction.