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The sequel to the critically acclaimed memoir, Longshot, Lance Allred returns where his story left off, sharing his stories and experiences in the NBA as well as dealing with a major publisher for his first book, as life continues to take him around the world through the game of basketball, challenging his dreams and reality at every turn. Much to his disillusionment, he discovers that reality seldom lives up to our fantasies, especially in these hard financial that has been felt by everyone, even professional athletes.

The powerful story of an indomitable spirit, defying the odds from the very beginning. Born near death and legally deaf from within a fundamentalist polygamist commune in rural Montana, Lance Allred's story is the inspiring journey of an underdog who never gave up on a dream on his way to becoming the first deaf player in NBA history.

Using humorous and insightful anecdotes, Lance Allred, the first deaf player in NBA history and TEDx star, takes any aspiring fan of TED Talks, "TEDsters", on his journey of hubris, awkwardness and catharsis that was his TEDx experience. Lance walks you through how you find the best odds of where you will be selected to give a TEDx talk, how to prepare and what worked and didn't work as far as: script writing, body language, drafts submitted, post-talk marketing, along with many other details and inside information that allowed him to become a TEDx Star with One Million views within two months.

The first deaf player in NBA history, Lance Allred covers and uses a wide array of poetic forms in telling a narrative of his time in Italy, as he travels through and eventually rises out of suicidal depression. Clashing with taboo, while skirting the fields of quantum physics, spirituality and religion, Allred still carries his penchant for wry, dry sarcasm that won him critical praise in his first book.

These days, we hear plenty about what’s wrong with men—like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right? “Men are being asked to adapt to our changing world, yet many still want to play by the old rules,” teaches Lance Allred. Now this former NBA star and leadership consultant presents a new game plan for evolving, growing, and succeeding in the modern era: The New Alpha Male.