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Why Things Catch On
Spieldauer: 6 Std. und 50 Min.
4.5 out of 5 stars
4.5 out of 5 stars
4.5 out of 5 stars
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
She could save the world - or destroy it. Sixteen-year-old Evangeline 'Evie' Greene leads a charmed life, until she begins experiencing horrifying hallucinations. When an apocalyptic event decimates her Louisiana hometown, Evie realizes her hallucinations were actually visions of the future - and they're still happening. Fighting for her life and desperate for answers, she must turn to her wrong-side-of-the-bayou classmate: Jack Deveaux. But she can't do either alone.
A bag of chips. That's all 16-year-old Rashad is looking for at the corner bodega. What he finds instead is a fist-happy cop, Paul Galluzzo, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's resistance to leave the bodega as resisting arrest, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to STAY STILL as ordered.
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
A bag of chips. That's all 16-year-old Rashad is looking for. What he finds instead is a fist-happy cop, Paul, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to stay still as ordered. But how can you stay still when someone is pounding your face into the pavement?
Cole Randolph never meant to come to The Outskirts, but when his friends were kidnapped on Halloween he had to try and save them. Now he’s trapped in a world that lies between wakefulness and dreaming, reality and imagination, life and death. Cole’s search for his friends has led him to Elloweer, another of the five kingdoms that make up The Outskirts.
From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
Cole Randolph was just trying to have a fun time with his friends on Halloween (and maybe get to know Jenna Hunt a little better). But when a spooky haunted house turns out to be a portal to something much creepier, Cole finds himself on an adventure on a whole different level.
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
What would happen if the noisiest, most talkative class of 5th graders in history dared each other not to talk for 48 hours? This is the premise Andrew Clements explores in one of his most compelling stories yet.
Cole Randolph ventures to a new kingdom as he continues his search for his friends - and pursues his quest to mend what has gone awry with the magic in The Outskirts. Can he overcome the challenges ahead, or will he be stranded forever in a world between reality and imagination?
Trapped in a world where magic is powerful and dreams are real, Cole's epic adventure comes to a close in book five of the New York Times best-selling "fanciful, action-packed adventure" series (Publishers Weekly), from the author of the Fablehaven and Beyonders series. Cole and his friends are pushed to the limit in this finale to the best-selling Five Kingdoms series. Will they finally be able to restore magic to the world of the Outskirts and find their way back home?
Michael, Taylor, Ostin, and the rest of the Electroclan head to China in search of a girl who may have discovered why Michael and his friends became electric. Her name is Lin Julung, or Jade Dragon, and she’s a child prodigy with an IQ higher than Einstein's - and Ostin’s. But Hatch gets to her first, and the Elgen are holding her prisoner in their Taiwan Starxource plant. Now the Voice wants Michael and the Electroclan to go to Taiwan and free her before Hatch can realize his dreams of an army of electric children.
Keith Nobbs, Emma Galvin, Jen Ponton
Spieldauer: 7 Std. und 42 Min.
0 out of 5 stars
0 out of 5 stars
0 out of 5 stars
Twelve-year-old Alice Mayfair has a secret. She's not human. But who - or what - is she? While Alice goes in search of her past, her best friend, Millie Maximus, a tiny Bigfoot with a big voice, prepares for her future. Together, they plan to sneak off to New York City, where Millie hopes to audition for The Next Stage, the TV show she's sure will rocket her to stardom and free her from the suffocating expectations of her tribe.
There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when those two worlds collide...well, it doesn't get any better than that. So when a baseball signed by Zach's favorite major league player suddenly goes missing - the search is on! Luckily, amateur sleuths Zach and Zoe are on the case.
When the twins start a summer basketball league at their local park, they notice the once rundown court is getting freshened up with each passing day. First new nets, then the benches have been completely restored. But who's behind it? Zach and Zoe are on the case!
There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when those two worlds collide...well, it doesn't get any better than that. In the opening installments of the Zach and Zoe Mysteries, best-selling author Mike Lupica begins a series for a new and younger audience, introducing listeners to a sports-loving detective duo who can swing for the fences and catch the culprit in one fell swoop.
What happens when a star player ends up on the worst team? He either learns to lose or he stops playing the game he loves. These are the choices facing Jake, who has gone from champion to last place, testing his sportsmanship every time his soccer team gets waxed. It is his teammate Kevin who shows Jake that being a good captain means scoring and assisting off the field as much as being the star player on it.
Nick Crandall feels like he doesn’t belong anywhere. He never has felt like he belongs, really. He doesn’t fit in this new family with his new foster parents, both of whom are professors. They don’t know the first thing about sports—and he’s not exactly a model student. It’s only a matter of time until they realize he’s not the right kid for them. And Nick certainly doesn’t belong playing varsity baseball. He's only 12 years old! His teammates want a catcher their own age, not some kid.
Pedro Morales has always been content helping others look great. The epitome of a point guard, he plays the game to set up his teammates—Ned, in particular, the star forward on the receiving end of Pedro’s pinpoint passes. Pedro wants to make his father proud, and so he runs for class president. Yet doing so means going one-on-one against Ned, easily the most popular boy in school.