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    • The New Rules of Marketing & PR, 6th Edition

    • How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
    • Autor: David Meerman Scott
    • Sprecher: David Meerman Scott
    • Spieldauer: 18 Std. und 21 Min.
    • Ungekürztes
    • Gesamt
      4.5 out of 5 stars 4
    • Sprecher
      4 out of 5 stars 4
    • Geschichte
      4.5 out of 5 stars 4

    When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

    Regulärer Preis: 32,95 €

    • The New Rules of Marketing and PR

    • How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
    • Autor: David Meerman Scott
    • Sprecher: David Meerman Scott, Sean Pratt
    • Spieldauer: 16 Std. und 21 Min.
    • Ungekürztes
    • Gesamt
      4.5 out of 5 stars 35
    • Sprecher
      5 out of 5 stars 33
    • Geschichte
      5 out of 5 stars 33

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

    • 5 out of 5 stars
    • Excellent!

    • Von Anonymer Hörer Am hilfreichsten 10.01.2018

    Regulärer Preis: 22,95 €

    • The New Rules of Sales and Service

    • How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
    • Autor: David Meerman Scott
    • Sprecher: David Meerman Scott
    • Spieldauer: 10 Std. und 30 Min.
    • Ungekürztes
    • Gesamt
      2.5 out of 5 stars 2
    • Sprecher
      2.5 out of 5 stars 2
    • Geschichte
      2.5 out of 5 stars 2

    Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.

    • 1 out of 5 stars
    • not about big data and not worth the time or money

    • Von Dennis Storm Am hilfreichsten 05.09.2015

    Regulärer Preis: 26,95 €

    • Real Time Marketing and PR

    • How to Earn Attention in Today's Hyper-Fast World
    • Autor: David Meerman Scott
    • Sprecher: David Meerman Scott
    • Spieldauer: 8 Std. und 13 Min.
    • Ungekürztes
    • Gesamt
      0 out of 5 stars 0
    • Sprecher
      0 out of 5 stars 0
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      0 out of 5 stars 0

    Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....

    Regulärer Preis: 27,95 €

    • Marketing Lessons from the Grateful Dead

    • What Every Business Can Learn from the Most Iconic Band in History
    • Autor: David Meerman Scott, Brian Halligan
    • Sprecher: Brian Halligan, David Meerman Scott
    • Spieldauer: 3 Std. und 7 Min.
    • Ungekürztes
    • Gesamt
      5 out of 5 stars 1
    • Sprecher
      5 out of 5 stars 1
    • Geschichte
      4 out of 5 stars 1

    The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

    Regulärer Preis: 19,95 €