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Eighty-five percent of CEOs and CFOs believe their culture is not where it needs to be. Whether your organization or team needs to start from scratch or you simply crave tactical lessons and skills that will elevate your group, Culture Is King explores simple keys that produce extraordinary results. These tools are applicable for business, sport, families, and all walks of life.

Collin is the founder and CEO of Master Your Mindset, LLC, a leader in the field of mental conditioning. Collin was a two-sport Division I athlete, Academic All-American, Pac-12 Champion, record setting medical sales professional, and national sales trainer. He has authored five books dealing with peak performance and his podcast, Master Your Mindset, has had 75,000 plus downloads world-wide. Collin’s innovative trainings on mindset, culture, and sales psychology have been utilized by some of the world’s best organizations.

Mental performance coach and CEO of Master Your Mindset, Collin Henderson, teaches you 10 keys to get out of your own way, quiet the noise, and build systems to unlock your full potential. Collin shares many stories and tips from his time as a 2-sport division-I student-athlete, number one ranked medical sales professional, and years as a performance coach to professional and college athletes, and the biggest organizations in the world (Nike, Zillow, Amazon, Microsoft, Salesforce, etc.).