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Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.

Two classic filmmaking books in one box set: Fast, Cheap and Under Control: Lessons Learned from the Greatest Low-Budget Movies of All Time--Learn the tricks and pitfalls of low-budget filmmaking from 33 successful independent films and the filmmakers who created them. Fast, Cheap and Written That Way: Top Screenwriters on Writing for Low-Budget Movies--Hollywood's top screenwriters look back at their early low-budget efforts and provide valuable tips, tricks, and advice on how to create a solid screenplay for a low-budget movie.

Learn the inside thinking behind 23 highly successful, classic, low-budget movies and discover techniques for making a little go a long way. Includes in-depth interviews with screenwriters with such credits as the Academy Award®-nominated films You Can Count on Me, Metropolitan, and Capote - plus such classics as Repo Man, Re-Animator, Paris, Texas, Living in Oblivion, Suburbia, Hester Street, Henry: Portrait of a Serial Killer, and Eve’s Bayou.