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    • Hooked: How to Build Habit-Forming Products

    • Autor: Nir Eyal
    • Sprecher: Dave Wright
    • Spieldauer: 4 Std. und 44 Min.
    • Ungekürztes
    • Gesamt
      4.5 out of 5 stars 104
    • Sprecher
      4 out of 5 stars 92
    • Geschichte
      4.5 out of 5 stars 90

    Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.

    • 5 out of 5 stars
    • Great resource

    • Von Gerd Graumann Am hilfreichsten 08.10.2017

    Regulärer Preis: 12,95 €