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    • The $10 Trillion Prize

    • Captivating the Newly Affluent in China and India
    • Autor: Michael J. Silverstein, Abheek Singhi, Carol Liao, und andere
    • Sprecher: Don Hagen
    • Spieldauer: 11 Std. und 31 Min.
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    You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

    Regulärer Preis: 23,95 €

    • Rocket

    • Eight Lessons to Secure Infinite Growth
    • Autor: Michael J. Silverstein
    • Sprecher: Jim Tedder
    • Spieldauer: 12 Std. und 33 Min.
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    Rocket tells the story of how 16 remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria's Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a how-to lesson, and by the end you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.

    Regulärer Preis: 22,95 €

    • Women Want More

    • Autor: Michael J. Silverstein, Kate Sayre
    • Sprecher: Kellie Fitzgerald
    • Spieldauer: 10 Std. und 14 Min.
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    Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.

    Regulärer Preis: 30,95 €

    • Treasure Hunt

    • Inside the Mind of the New Consumer
    • Autor: Michael J. Silverstein
    • Sprecher: John H. Mayer
    • Spieldauer: 9 Std. und 22 Min.
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      4 out of 5 stars 1

    Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts, it's the one closest to her parking spot.

    Regulärer Preis: 23,95 €