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    • Crossing the Chasm

    • Marketing and Selling Technology Projects to Mainstream Customers
    • Autor: Geoffrey A. Moore
    • Sprecher: Mike Chamberlain
    • Spieldauer: 9 Std. und 45 Min.
    • Ungekürztes
    • Gesamt
      4.5 out of 5 stars 16
    • Sprecher
      4 out of 5 stars 15
    • Geschichte
      4.5 out of 5 stars 14

    Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    Regulärer Preis: 31,95 €

    • Dealing with Darwin

    • How Great Companies Innovate at Every Phase of Their Evolution
    • Autor: Geoffrey A. Moore
    • Sprecher: James Anderson Foster
    • Spieldauer: 8 Std. und 18 Min.
    • Ungekürztes
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      0 out of 5 stars 0
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    The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else - probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years - making changes on the fly while fending off challenges from every quarter.

    Regulärer Preis: 20,95 €

    • Zone to Win

    • Organizing to Compete in an Age of Disruption
    • Autor: Geoffrey A. Moore
    • Sprecher: Tom Parks
    • Spieldauer: 4 Std. und 26 Min.
    • Ungekürztes
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      4.5 out of 5 stars 2
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      4 out of 5 stars 2
    • Geschichte
      5 out of 5 stars 2

    Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio.

    • Organizing to Compete in an Age of Disruption
    • Autor: Geoffrey A. Moore
    • Sprecher: Tom Parks
    • Spieldauer: 4 Std. und 26 Min.
    • Erscheinungsdatum: 10.10.2017
    • 4.5 out of 5 stars 2 Bewertungen

    Regulärer Preis: 18,95 €

    • Inside the Tornado

    • Autor: Geoffrey A. Moore
    • Sprecher: Geoffrey A. Moore
    • Spieldauer: 3 Std. und 4 Min.
    • Gekürztes
    • Gesamt
      4.5 out of 5 stars 3
    • Sprecher
      5 out of 5 stars 2
    • Geschichte
      5 out of 5 stars 1

    Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.

    • 5 out of 5 stars
    • THE Bible for all entrepreneurs and managers

    • Von Anonymer Hörer Am hilfreichsten 20.11.2018

    Regulärer Preis: 12,95 €

    • Escape Velocity

    • Free Your Company's Future from the Pull of the Past
    • Autor: Geoffrey A. Moore
    • Sprecher: Rick Adamson
    • Spieldauer: 6 Std. und 6 Min.
    • Ungekürztes
    • Gesamt
      4 out of 5 stars 1
    • Sprecher
      5 out of 5 stars 1
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      4 out of 5 stars 1

    From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

    Regulärer Preis: 24,95 €