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    • The Cluetrain Manifesto: 10th Anniversary Edition

    • Autor: Rick Levine, Christopher Locke, Doc Searls, und andere
    • Sprecher: Brian A Morris
    • Spieldauer: 9 Std. und 40 Min.
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      4 out of 5 stars 1
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    The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web, asserting that there was a new reality of the networked marketplace. They set out to overturn hierarchical marketing. The authors present a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. Now The Cluetrain Manifesto remains more relevant than ever.

    Regulärer Preis: 22,95 €

    • The Intention Economy

    • When Customers Take Charge
    • Autor: Doc Searls
    • Sprecher: Doc Searls
    • Spieldauer: 8 Std. und 48 Min.
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    While marketers look for more ways to get personal with customers, including new tricks with "big data", customers are about to get personal in their own ways, with their own tools. New customer tools will provide the engine, with Vendor Relationship Management providing the consumer counterpart to vendors’ Customer Relationship Management systems. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?

    Regulärer Preis: 27,95 €

    • The Cluetrain Manifesto

    • The End of Business as Usual
    • Autor: Rick Levine, Christopher Locke, Doc Searls, und andere
    • Sprecher: Dick Summer
    • Spieldauer: 6 Std.
    • Ungekürztes
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    The Cluetrain Manifesto is all the buzz. This iconoclastic look at business in the Internet age has a special eye for debunking old views of customers and service. Download and listen now - an audible.com audio exclusive.
    Plus, check out the rants of Cluetrain co-author Christopher Locke, a.k.a. RageBoy.

    Regulärer Preis: 22,95 €