Ergebnis von "Alan Deutschman" in Alle Kategorien

What if you were given the ultimatum: make a radical shift in your life, or lose it all? This was the question Alan Deutschman posed in "Change or Die", his sensational cover story for the May 2005 issue of Fast Company. Surprisingly, Deutschman concluded that although we all have the innate capability and fundamental need to change our behavior, we rarely ever do.

From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple’s future survival in today’s roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.

When journalist Alan Deutschman came to the California wine country as the lucky houseguest of very rich friends, he was surprised to discover a civil war was being fought between the Napa Valley and the neighboring Sonoma Valley. What develops is nothing less than a battle for the good life, a clash between old and new, the struggle for the soul of one of America's last bits of paradise.