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Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction, which leads to customer loyalty.

This program covers the five positive versatility traits of being resilient, having vision, being attentive, being competent, and knowing how to self-correct. Versatility is your ability to engage in a range of behaviors, not necessarily characteristic of your usual ways of behaving, in order to be more effective in a situation or in a relationship.

Dr. Tony Alessandra interviews Phil Wexler on the quest for excellence. Phil Wexler discusses prescriptions for achieving customer service excellence. He differentiates between being an operations-driven company versus a customer-driven company. Phil also proposes creating demanding and complaining customers and the benefits of doing so. You need to set high expectations for your customers so that when they shop your competition, the competition pales by comparison to your company.

Dr. Tony Alessandra interviews Chuck Reaves on Price Objections. What would it be worth to you to never hear the price objection again? Chuck says that the person most guilty of bringing up the price objection is the salesperson because the salesperson feels that price is the obstacle to making the sale. To get around price objections, find out what the customer really needs - what are the customer’s buying criteria? Chuck tells us to discover what is the customer really trying to accomplish and what are their trade-offs.

Charisma is not based on genetics, I.Q., social position, or luck. Charisma is a skill - one of the most valuable skills in the world that you can learn and master with the right information and tools delivered by Dr. Tony Alessandra in this program.

Dr. Tony Alessandra interviews Lillie Brock on Change Management. Do you manage the changes in your life or do they manage you? What is the secret to getting through life's difficult changes? Lillie covers these questions. She also discusses how and why it's important to create a positive mental outcome of how you would like to see change happen so that it becomes easier to achieve that outcome.

In this audiobook, Dr. Tony Alessandra covers the 5 positive flexibility traits. Flexibility is your willingness to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.

This program by Dr. Tony Alessandra covers how to have conflict-free relationships in your working environment and in your personal life.

Dr. Tony Alessandra interviews Jeff Blackman on peak performance. Jeff compares individuals to a share of stock and its P/E ratio. For individuals, the "P" is their productivity, persistence, pride, and profitability. The "E" for individuals is their energy, effort, excitement. and execution.

Dr. Alessandra teaches you six easy steps help you increase your sales, get more referrals, and earn higher commissions. It contains strategies and techniques that ensure you team up with your prospects.

Good presentations can provide opportunities for growth in power, control, recognition, and prestige. The guidelines presented by Dr. Tony Alessandra in this program can help you immensely if you listen, study, and practice them consistently.

Pete Johnson covers how to follow the correct process to successfully complete a strategic plan for your business. He covers the four phases of doing a strategic plan - focus, analysis, proposed plan overview and implementation. Pete also clarifies the difference between a company's vision and mission.

Active listening is a skill so important that anyone who lacks it is sure to have problems at home and at work. What they didn't teach you in school - but what you'll learn in this program - could be the key to becoming closer to your friends and family as well as becoming a better, stronger leader.

Joe explains that successful failures do what others want them to do rather than what they really want to do, because of their high need for social acceptance. He covers career builders versus career busters. Joe also says that to move to the top 3%, we must study the masters and use them as role models.

Dr. Tony Alessandra interviews Noah St. John on permission to succeed.

Shep Hyken believes that if you just work to satisfy customers, you are just average and in danger of losing your customers. Shep discusses the importance of speed in customer service; it's the difference between good service and incredibly great service. Consistency of your customer service effort is crucial to creating moments of magic for your customers.

In this interview, Tony and Mark discuss the very important topic of leadership. Mark describes the difference between "management" and "leadership" and the difference between "organizational leadership" and "personal leadership". Mark discusses his six key tips to becoming a better leader, both professionally and personally.

Goals, when earnestly pursued, give people reasons to do some things and to avoid other things. This program shows you how to identify your goals and map out the steps that will help you achieve them.

Ron covers the top three of the 12 principles for small business success - the attitude of the business owner, building the right strategy, and having discipline. He says that the single biggest mistake small business owners make is that they focus on the numbers rather than the activities and behaviors. Small business owners must convey the "big picture" to their employees to get them all excited and moving toward the goals of the small business owner.

Steve discusses how to convert trade show leads into long-term customers. He also covers how to have your trade show marketing pay dividends long after the trade show ends. He describes trade shows are three-act plays and how we must master all three acts - what you do before the trade show, what you do at the trade show, and what you do after the trade show.