Zeigt Titel in Inhaltserstellung & Soziale Medien

Have you ever seen advertisements on Facebook and asked yourself, "How can I do that for my business?" Well if you've ever been on Facebook, then you've definitely seen ads...because that's how Facebook makes its money. And here's the good news: Advertising on Facebook is incredibly easy to do and it's even more incredibly effective!

Make no mistake; this is no "SEO for dummies". Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs. You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

The Search Engine Optimization (SEO) game has changed forever. It is no longer about chasing keywords, building backlinks, and paying for clicks. AI systems like ChatGPT, Perplexity, Gemini, and Bing no longer show results — they deliver direct answers. If your business isn’t one of those answers, you’re invisible. AI SEO 2026 is the first audiobook of its kind to show entrepreneurs, marketers, and small business owners how to dominate in the new era of AI-powered search.

Jugendliche tragen ihre Konflikte häufig online aus. Wann es Streit ist und wann (Cyber-)Mobbing, ist für Eltern oft schwer zu erkennen. Die Digitalen Helden, die bekannt sind für ihre Webinare zu medienpädagogischen Themen beantworten Ihnen in diesem Hörbuch Fragen zum Umgang mit (Cyber-)Mobbing: Wie erkenne ich, ob mein Kind betroffen ist? Kann ich Mobbing anzeigen? Und was können Familien und Schulen gegen Mobbing tun? In kleinen Challenges vertiefen Eltern Gelerntes und können so selbst ganz konkret (Cyber-)Mobbing vorbeugen und dagegen vorgehen.

You know how you cannot stay away from that social media buzz for too long? Checking your phone every so often on what's trending or streaming? Quickly breezing through for anything eye-popping, perhaps a video? Taking a sneaky peek at someone's latest post, the latest game, a reality celeb's profile, or the latest gossip news headline? Getting involved in a heated debate in a forum? In this book, you will discover numerous proven ways on how to curb or quit social media and acquire fresh alternatives, plus more. Take charge and get your life back!

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. 

In Did We Say That Out Loud? Jane Garvey and Fi Glover offer a series of essays interspersed with the waspish asides for which they are beloved, with witty musings on their lives, from pet deaths and garden hose repairs to the gender pay gap and the trouble with HRT patches. Their book promises to take mid-life by its elasticated waist and give it a brisk going over with a stiff brush. At a time of constant uncertainty, what we all need is the wisdom and experience of two women who haven't got a clue what's happening either.

From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast...

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become...

Richard Ryan, a seasoned tech insider, unveils the hidden dynamics between you and Big Tech in The Warrior’s Garden. Rather than a call to abandon all devices, this book is a challenge to recognize how platforms like YouTube and Facebook subtly shape behavior and monopolize attention. Richard guides you through a personal assessment of your digital habits, offering tools to reclaim your time and mental space. With insights drawn from Richard’s years of experience in tech and media, The Warrior’s Garden empowers you to navigate the digital landscape with awareness and intention.

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

How to Start a Profitable Blog: A Guide to Create Content That Rocks, Build Traffic, and Turn Your Blogging Passion into Profit contains valuable information on how to make money from blogs, build your passive income, and experience financial freedom. It explains how to create value and give your readers what they want. With this information, you can live the lifestyle you've always dreamed of. Learn how to make a BlogSpot today!

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

With the advent of social media and smartphones, the hive mentality has changed the way we see the world. Tribes can coalesce around any topic, belief structure, or shared experience-- sometimes for the good, like crowd funded Kickstarter campaigns to support survivors of natural disasters, but...

Hast du dir schon mal überlegt, wie sehr Social Media unseren Alltag prägt? Sicherlich, es ist ein Ort, an dem wir uns vernetzen, unsere Meinungen teilen und die Welt aus unseren Augen betrachten können. Aber was, wenn diese Plattformen mehr als nur unsere Gedanken einfangen?

How can you build a stream you love and not get bogged down by chasing numbers and success to your detriment? How can you become a mentally resilient streamer who focuses on what matters? As partnered streamers with a ton of experience talking to broadcasters about mental-health, we’ve put this book together to help you realize that you’re not your stream. You’re a person who deserves love, support, and encouragement.