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2020 Audie Awards Winner – Business/Personal Development A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the...

Why Social Media Is Ruining Your Life tackles head on the pressure cooker of comparison and unreachable levels of perfection that social media has created in our modern world. In this audiobook, Katherine Ormerod meets the experts involved in curating, building and combating the most addictive digital force humankind has ever created. 

Brought to you by Penguin. Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring...

'A vital book. New Power can light a flame bright enough to outshine the glinting fangs and tiki torches' - Russell Brand For most of human history the rules of power were clear: power was something to be seized, and then jealously guarded. Under this 'Old Power' we lived in a world of rulers...

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects, even becoming instrumental in political protests from Colombia to Iran.

Una novela sobrecogedora sobre los peligros de la sobreexposición en redes, la explotación infantil y la falsa felicidad.

Mélanie Claux y Clara Roussel. Dos mujeres conectadas a través de una niña. Mélanie ha participado en un reality show televisivo y es seguidora de sus sucesivas ediciones. Cuando se convierte en madre de un niño y una niña, Sammy y Kimmy, empieza a grabar su día a día y cuelga los vídeos en YouTube. Crecen en visitas y seguidores, llegan los patrocinadores, Mélanie crea su propio canal y el dinero fluye...

So nutzt du Storytelling im Podcast, um deine Hörer:innen zu fesseln Storytelling ist das Geheimnis erfolgreicher Podcasts. Egal, ob du Solo-Episoden gestaltest und Wissen vermittelst oder Interviews führst – eine starke Geschichte hält deine Hörer:innen am Ball und sorgt dafür, dass deine Botschaft nicht nur gehört, sondern auch gefühlt wird.

Du hast einen Podcast und möchtest mehr Hörer:innen erreichen – sprich deine Podcast-Reichweite nachhaltig steigern? Dann ist dieser Kurs genau das Richtige für dich! Hier lernst du Schritt für Schritt, wie du deinen Podcast professionell positionierst, deine Zielgruppe optimal ansprichst und deine Sichtbarkeit strategisch erhöhst. Ob Branding, SEO, Cross-Promotion oder Community-Aufbau – dieser Kurs zeigt dir die entscheidenden Erfolgsfaktoren, um deinen Podcast nicht nur bekannter zu machen, sondern auch eine treue Hörerschaft aufzubauen.

It is very easy now, for beginners with zero knowledge of coding, to create a blog website right from the comfort of their home using all the various features that come with WordPress. This guide describes the top-down bottom-up approaches to get the most out of WordPress. Contrary to the belief that creating a WordPress website is rocket science, this explicit guide aims to disprove this belief and teach the beginner all the nitty-gritty involved in creating their blog website. The book talks about getting your website live - from downloading, installing and configuring WordPress.

In its short life, TikTok has changed the social media game and has encouraged millions of users, young and old, to join in on the fun. It is the most popular among Generation Z, those born between 1995 and 2010, but that doesn’t mean those are the only people on there. TikTok is known for its short-form videos that showcase everything from lip-syncing to makeup transformations to fun dances. It became very popular very quickly, and it is continuing to grow. If you are interested in becoming internet famous, then listen and learn how to use TikTok!

El primer gran ensayo sobre el Homo tiktoker e instagramer como punto culminante de la tiranía del hipercapitalismo En la era digital, el influencer constituye un fenómeno fundamental para la cultura pop, la sociedad de consumo, la industria publicitaria y el capitalismo, y, desde hace ya un...

Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business.

A WATERSTONES NON-FICTION BESTSELLER 'You won't look at your screens in the same way after reading this book' Grace Blakeley, author of VULTURE CAPITALISM 'Read this book!' Jeremy Corbyn 'A book never more sorely needed than now' David Larbi 'Urgent...Persuasive and brilliantly written' Yasmin...

This is the ultimate guide to creating viral videos on YouTube by MrBeast (Jimmy Donaldson). He offers new employees unfiltered insights into YouTube production - Aiming to foster success by understanding his vision. This work is adapted from "How to Succeed in MrBeast Production", and internal guide for YouTube success/virality and serves as a collection of adaptable principles for your own YouTube production.

From New York Times editor Eric Athas comes a groundbreaking solution on how to rewire our impulses to consume new things and reclaim control of our lives and spending habits. New things are everywhere—and they’re causing us to disconnect from what we value most in life. One of the biggest...

An intoxicating thriller romance – a cross-continental cat-and-mouse game of deception and revenge. “I could have been someone. Anyone. Instead, I’m just pretending to be somebody. But being a fake somebody is better than being a nobody. Right?” By day, eighteen-year-old university...

In the age of social media as personal television, it's not about being the best at what you do, it's about being the best at getting the right people to see it. Guru, Inc. reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue.

OMG! Alles über Gossip In der Schule, in der Arbeit, unter Freunden, in der Zeitung, am Handy – überall und ein Leben lang begegnen uns Gerede und Gerüchte. Aber warum fällt es manchmal so schwer, pikante Neuigkeiten für sich zu behalten? Woher kommt unsere Faszination für das Leben...

Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo. Includes a bonus PDF of illustrations. Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services...

Perfektioniere dein Podcast-Interview – Der Schlüssel zu spannenden Gesprächen Jedes großartige Podcast-Interview lebt von guter Vorbereitung, spannenden Fragen und einer authentischen Gesprächsführung. Doch wie findest du die passenden Gäste? Wie stellst du die richtigen Fragen? Und wie sorgst du dafür, dass dein Interview nicht nur informativ, sondern auch fesselnd und einzigartig wird? In diesem Buch lernst du Schritt für Schritt, wie du dein Podcast-Interview professionell führst – von der Vorbereitung über die Durchführung bis hin zur Nachbereitung.