Zeigt Titel in Inhaltserstellung & Soziale Medien

Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy.

Technology is everywhere. Now it finally makes sense. Most of us use AI, social media, and the internet every single day — but very few of us were ever taught how any of it actually works. Why does your feed show what it shows? Who is making money every time you scroll?

Glaubst du, dass du Tausende von Anhängern haben musst, um in den sozialen Medien Geld zu verdienen? Manche würden das sagen—ich aber halte das für Schwachsinn. Um in den sozialen Medien Geld zu verdienen, musst du die sozialen Medien als Einkommensquelle betrachten und nicht als vagen "Marketingkanal". Du musst dich und/oder dein Unternehmen so präsentieren, dass sichtbar wird, dass du die Lösung für das "Problem" deines Publikums verkaufst. In dieser 2-in-1-Buchkollektion erfährst du alles darüber, wie du das am besten hinbekommst.

For readers of CARELESS PEOPLE: this is the shocking true story of the Facebook engineer who blew the whistle on the social network's most guarded secrets. Soon to be a major film, THE SOCIAL RECKONING, featuring SUCCESSION star Jeremy Strong as Mark Zuckerberg. In the spring of 2021, when news...

Endlos mit Freund*innen chatten, Foren durchstöbern, keine Minute das Handy aus der Hand legen... Der Ratgeber hilft den Betroffenen und ihren Eltern, zu erkennen, ob die Handynutzung noch "normal" ist oder ob man vielleicht bereits süchtig ist oder in fragwürdigen Foren "abhängt". Das Hörbuch ist unterteilt in die Abschnitte "Eltern" und "Kinder und Jugendliche".

The rules of fashion have changed. The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the evolution of the Internet changed the way we buy and wear clothing? Superblogger Victoria Magrath reveals the pivotal moments that have...

Every Screen on the Planet is the first major book on one of the most dramatic business stories of our time. Touching on politics, finance, data, and technology, the struggle over TikTok has enormous implications for our information landscape and the technological cold war between the United States and China.

One of the Best Technology Books of 2020—Financial Times “Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle “[Levy’s] evenhanded conclusions are still damning.”—Reason “[He]...

Best-selling author and lifestyle design expert Jonathan Green is finally ready to share the blueprint he used to escape the prison of poverty, debt, and office politics that still hold so many people imprisoned. He's not content with just sharing a few ideas - instead this traveling renegade is taking aim at every roadblock that keeps people from achieving their goals.

 In Ten Arguments For Deleting Your Social Media Accounts Right Now, Jaron Lanier draws on his insider's expertise to explain precisely how social media works - by deploying constant surveillance and subconscious manipulation of its users - and why its cruel and dangerous effects are at the heart of its current business model and design. As well as offering 10 simple arguments for liberating yourself from its addictive hold, his witty and urgent manifesto outlines a vision for an alternative that provides all the benefits of social media without the harm. 

En este fascinante ensayo, el escritor y periodista Chris Hayes argumenta que nos encontramos en el epicentro de una transición definitoria, cuyo paralelo más cercano sería la transformación del trabajo en el siglo XIX. Hoy, nuestra atención se ha convertido en un bien de consumo, cuya extracción con fines de lucro es la responsable de que nos sintamos cada vez más alienados.

Inspiriert vom gleichnamigen Buch Social Media Revolution und basierend auf über 15 Jahren Praxiserfahrung zeigt dir Markus Mensch, wie du dich authentisch und erfolgreich im Social Media Marketing positionierst–auch ohne großes Budget oder Vorkenntnisse.

For parents who didn't grow up with smartphones but can't let go of them now, expert advice on raising kids in our constantly connected world Most kids get their first smartphone at the same time that they're experiencing major developmental changes. Making mistakes has always been a part of...

In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society, but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. 

This book is not about the newest tricks or the latest trends. Instead, it revisits the early practices and ideas that made Instagram grow in its beginning, bringing back what users and creators once relied on. If you’re looking for the next update or cutting-edge hacks, this book is not for you. But if you want to rediscover the timeless foundations that still apply today, then you’ve found the right guide.

The sparkling debut novel from Sophie White set in the online world of social media and Instagram. Ali Jones is hell-bent on achieving her #lifegoals: 10,000 Instagram followers and a win at the upcoming Glossie Influencer Awards. So when she inadvertently leads people to believe she is sporting...

Come take a joyous journey with Joe Marler as he introduces you to every aspect of his life post-rugby and (almost) everything that's going on in his head. A hugely entertaining and funny romp of a book. Joe Marler’s brain works like no-one else’s. Goes to places others cannot go. Gets stuck...

Ever wondered what it takes to create and grow a successful online business? Your step-by-step guide is here! Whether you're an author, blogger, podcaster, business owner, or maybe, just want to know how to get started, How to Blog for Profit is for you. It is jam-packed with easy-to-implement advice for creating an authentic, successful, and profitable online business.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

This program is read by the author. An insider's history of the website at the end of the world, which burst into politics and memed Donald Trump into the White House. The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political...