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Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI’s pattern-finding superpower can lead to spurious patterns. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

Este no es un libro de oráculos o vaticinios, sino las reflexiones de dos autores que consideran que estar informados es la mejor forma de navegar la indefectible ola de la inteligencia artificial. En una conversación tan lúcida como estimulante, el neurocientífico superventas Mariano Sigman y el emprendedor Santiago Bilinkis repasan el origen, las utilidades y los riesgos de esta tecnología.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Want to turn AI into your secret weapon for success, but have no idea how to begin? Your barrier isn't technical—it's communication. No one has taught you how to speak AI's language. Until now. "Generative AI for Beginners" by Sarah T. Rowan is the guide that finally teaches you how to communicate effectively with AI, empowering you to get the results you want—no tech degree required. Using AI effectively is like driving a car—you don't need to be a mechanic, just know how and where to drive.

AI for Defense and Intelligence is a timely and compelling listen for graduate students interested in this rapidly-growing field, mid-career professionals looking to rebrand, and senior leaders in federal agencies who want to get smart on the latest tech. This approachable and focused book provides an overview of AI basics, a review of powerful machine learning models, and a discussion of applications across natural language processing (NLP), computer vision (CV), optimization, agent-based modeling and more.

Applied Agentic AI cuts through the noise and shows you how to use AI agents, automation tools, and no-code platforms to create real-world value—fast. Whether you’re a creator, freelancer, or tech-curious professional, this book is your blueprint for building intelligent systems that get things done. Inside, you’ll uncover proven frameworks, agent stacks, and practical workflows—from building your first AI-powered assistant to launching multi-agent systems that can write, sort, schedule, and think. You’ll also get insider insights on what’s next.

This book breaks through both the hype and the doom-and-gloom surrounding automation and the deployment of artificial intelligence-enabled—“smart”—systems at work. Management and technology experts Thomas Davenport and Steven Miller show that, contrary to widespread predictions, prescriptions, and denunciations, AI is not primarily a job destroyer. Rather, AI changes the way we work—by taking over some tasks but not entire jobs, freeing people to do other, more important and more challenging work.

The business-IT wall must come down. Mark brings his unique perspective and experience to business leaders looking to lead their company into the digital age by harnessing the expertise and innovation that is already under their roof: IT. For business leaders looking to unlock their enterprise's digital transformation, War and Peace and IT provides clear context and strategies. Schwartz demystifies the role IT plays in the modern enterprise, allowing business leaders to create new strategies for the new digital battleground.

Are you ready to turn conversations into cash flow? ChatGPT for Entrepreneurs is your ultimate guide to leveraging artificial intelligence for real-world income, automation, and entrepreneurial freedom. Victor Steel breaks down the exact prompts, strategies, and workflows that helped him—and thousands of others—launch AI-powered businesses with speed and confidence. No fluff. No jargon. Just actionable steps, real examples, and a roadmap to six-figure success.

In today’s fast-paced digital world, maximizing productivity isn’t just about working harder—it’s about working smarter. AI-Powered Productivity Tools is your essential guide to understanding and leveraging artificial intelligence to streamline tasks, boost efficiency, and transform how you work and collaborate. This book demystifies the rapidly evolving landscape of AI-driven tools designed to handle repetitive tasks, optimize decision-making, enhance communication, and unlock creativity.

The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it?

Big Data teaches you to build big data systems using an architecture designed specifically to capture and analyze web-scale data. This book presents the Lambda Architecture, a scalable, easy-to-understand approach that can be built and run by a small team. You'll explore the theory of big data systems and how to implement them in practice. In addition to discovering a general framework for processing big data, you'll learn specific technologies like Hadoop, Storm, and NoSQL databases.

In Only Humans Need Apply, Thomas Hayes Davenport and Julia Kirby reframe the conversation about automation, arguing that the future of increased productivity and business success isn't either human or machine. It's both. The key is augmentation, utilizing technology to help humans work better, smarter, and faster. Instead of viewing these machines as competitive interlopers, we can see them as partners and collaborators in creative problem solving as we move into the next era.

The founder of Microsoft presents his vision for the future, in which he sees the digital technologies of the coming years changing the way we buy, work, learn, and communicate...

Bridging the gap between tech mania and the experience of being inside the human body, Dawn of the New Everything is a look at what it means to be human at a moment of unprecedented technological possibility. Through a fascinating look back over his life in technology, Jaron Lanier, an interdisciplinary scientist and father of the term virtual reality, exposes VR's ability to illuminate and amplify our understanding of our species and gives listeners a new perspective on how the brain and body connect to the world.

Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.

With the rapid rise of generative artificial intelligence, both existential fears and uncritical enthusiasm for AI systems have surged. In this era of unprecedented technological growth, understanding the profound impacts of AI—both positive and negative—is more crucial than ever. This...

The celebrated author of The Making of Second Life and Game Design Secrets Wagner, James Au, delivers an engrossing exploration of how nascent metaverse platforms have already captured the imagination of millions. Featuring powerful stories and dozens of incisive interviews with insiders including Metaverse creator Neal Stephenson himself, the author uses his unique, grassroots-level perspective as the first reporter embedded in a metaverse platform.

The ChatGPT Writer's Companion: Prompts and Exercises for Creative Writing is a must-have resource for aspiring and experienced writers alike. Unlock your creativity and harness the power of ChatGPT, an advanced AI language model, to take your writing to new heights. With a wide array of thought-provoking prompts, immersive exercises, and expert tips, this audiobook will guide you through the creative process, helping you develop compelling characters, build immersive worlds, and craft engaging plots.

This eye-opening narrative journey into the rapidly changing world of artificial intelligence reveals the dangerous ways AI is exploiting the unconscious habits of our minds, and the real threat it poses to humanity: "The best book I have ever read about AI" (New York Times bestselling author...