Zeigt Titel in Geschäftsentwicklung & Unternehmertum

Rund 90 Prozent der Unternehmen in Deutschland haben weniger als zehn Mitarbeiter. Kleinstunternehmen bis hin zu kleinen Mittelständlern bilden damit das Rückgrat unserer Wirtschaft. Dennoch wird in Öffentlichkeit und Politik immer wieder bevorzugt auf die sogenannten Big Five – Google, Amazon, Facebook, Apple, Microsoft – oder auch auf die großen DAX-Konzerne geschaut. Von der Realität der KMU sind diese jedoch meilenweit entfernt. Deren Gründer, Eigentümer und Anpacker haben wenig Interesse an abgehobenem BWL-Fachwissen.

Brought to you by Penguin. From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and...

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

The pocket MBA for entrepreneurial moms and women of color who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for...

The Wealthy Don't Rely on One Income. Neither Should You. Most people spend thirty to forty years depending on a single source of income from their employer. Stagnant wages, layoffs, rising costs, economic downturns, and inadequate retirement savings expose the fragility of a single-source financial life at the worst possible moments. Your Next Seven Income Streams, second edition, offers a different approach and gives you the tools to earn multiple streams of income. It covers the full spectrum of passive and earned income opportunities available to anyone willing to build them.

What if the single biggest raise of your career required nothing more than a change of address? Right now, top earners in the UK and EU hand 42–50% of every pound and euro to the government before they see a single penny. After rent, healthcare, and the daily grind of high-tax living, building serious wealth feels impossible, not because you're not working hard enough, but because the system is rigged against you.

Are you tired of living paycheck to paycheck? The short-term rental revolution has created millionaires from ordinary people—and you can be next.

Die meisten Menschen werden mit KI kein Geld verdienen. Nicht, weil es schwer ist. Sondern weil sie es falsch angehen. Sie verlieren Zeit. Sie probieren Tools. Sie lernen… und verdienen nichts. Dieses Buch zeigt Ihnen einen anderen Weg. Einen einfachen Weg. Einen direkten Weg. Einen Weg, mit dem Sie sofort erste Einnahmen erzielen können. Ohne Technik. Ohne komplizierte Systeme. Ohne lange Vorbereitung. Sie lernen: wie Sie mit KI sofort startenwelche einfachen Angebote wirklich funktionierenwie Sie erste Kunden gewinnenwie Sie daraus planbare Einnahmen machenDieses Buch ist kein Theorie-Buch.

You built a business that can't run without you. That's not a badge of honor. It's a trap. You started your business to create freedom. But somewhere along the way, you became the person everyone needs for every decision, every fire, every hire. You're making more money than ever and you've never felt more stuck. Your business can't outgrow you until you outgrow who you've been inside it. Operator to Owner introduces The Founder's Evolution Framework, a five-stage identity map that shows you where you are, why you're stuck, and what has to change.

Are you a woman over 50 ready to discover how artificial intelligence can create new income streams from the comfort of your home? 38 ChatGPT Side Hustles for Women Over 50 is your complete guide to turning decades of life experience into profitable online ventures using simple AI tools. You don't need to be tech-savvy or start from scratch. This practical guide shows you exactly how to combine your wisdom, skills, and professional background with ChatGPT to build flexible side hustles that fit your lifestyle, schedule, and goals.

Quick healthy cooking for busy entrepreneurs is not just about finding a few fast recipes. It is about building a simple system that saves time, reduces decision fatigue, and helps you stay sharp through demanding workdays. This audiobook shows entrepreneurs how to cook and eat in a way that supports focus, consistency, and long-term performance without turning food into another complicated project.

Muitos de nós cultivamos habilidades aparentemente desconexas – advogados que tocam piano, médicos amantes de culinária, designers fascinados por tecnologia. Essa multiplicidade não é apenas uma peculiaridade pessoal, mas uma característica compartilhada por muitos. Leonardo Da Vinci é um exemplo famoso, mas poucos sabem que Einstein tocava violino, Shakespeare era fascinado pela ciência e Samuel Morse, o engenheiro que inventou o aparelho precursor do telefone, também era pintor e professor de belas artes.

Frank Sieren, ausgezeichneter Kenner der chinesischen Wirtschaft, beschreibt wie es kommen konnte, dass der Marktanteil aller deutschen Wagen im chinesischen E-Auto-Markt bei unter fünf Prozent liegt und die meisten Stromer weltweit inzwischen aus China kommen – dem wichtigsten Autowachstumsmarkt der Welt. Ob Batterien, digitale Vernetzung oder Autonomes Fahren, die Chinesen sind nun besser als wir und bieten sehr günstige Preise. Die Zeiten der wirtschaftlichen und politischen Vorherrschaft des Westens sind vorbei.

Grab your front-row seat in the story of a lifetime. Witness how one family escapes the rat race - the world's economic religion - and how you can too. By all appearances, Jeff and Samantha Trotman are living the American dream. But behind the white picket fence, they endure an American nightmare. With little time for each other, a pile of debt, and Ferrari taste on a Ford budget, the ruse of affluence is killing them.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right, combined with aid from rich countries. But anthropologist Jason Hickel argues that this approach misses the broader political forces at play. Global poverty - and the growing divide between "developing" and "developed" countries - has to do with how the global economy has been designed over the course of 500 years. Global inequality doesn't just exist; it has been created.

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. 

Die optimale Positionierung der eigenen Marke ist im Business eine der größten Herausforderungen: Wie und wo erreicht man seine Kundschaft am besten? Wie sticht man aus der Masse hervor? Und was ist der passende USP? »Vergesst den USP!«, sagt Hermann Scherer. In seinem neusten Buch gibt er Einblicke in seinen persönlichen Lebensweg und wie er trotz verschiedenster Widrigkeiten seine eigene Erfolgsgeschichte geschrieben und die Gewinnerformel zur richtigen Positionierung gefunden hat.

Vergessen Sie Jil Sander und Wolfgang Joop, der erfolgreichste deutsche Designer heißt Philipp Plein! Kaum zu glauben, aber wahr: Alles begann mit einem Hundebett. Die erste Million auf dem Konto, der Weg in die Luxusbranche ... Später startete das Multitalent dann in der Modewelt durch, sein Markenzeichen war ab dem ersten Piece ein funkelnder Totenkopf.