Zeigt Titel in Geschäftsentwicklung & Unternehmertum

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

The Wall Street Journal Bestseller Read by the author. For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives...

Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.

By the winner of the 1988 Nobel Prize in Economics, an essential and paradigm-altering framework for understanding economic development - for both rich and poor - in the 21st century. Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the key to securing the general welfare of the world's entire population. Releasing the idea of individual freedom from association with any particular historical, intellectual, political, or religious tradition, Sen clearly demonstrates its current applicability and possibilities.

Brought to you by Penguin. It's time to leapfrog the only hurdle between you and a million-dollar company. More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer...

The Capitalist Space Revolution Has Begun! Elon Musk's SpaceX is laying the groundwork for the largest initial public offering in history. For many, this marks the starting signal of the dawn of a new era in space capitalism. Of 324 global rocket launches last year, SpaceX accounted for 165. If SpaceX were a country, it would be the world's number one spacefaring nation, far ahead of China. In this book, world-renowned economic historian Rainer Zitelmann explores the historical factors underpinning the success of private space exploration and offers insights into its future trajectory.

Sind Sie in Ihrem Job längst unzufrieden und ärgern sich seit Jahren mit mangelnder Wertschätzung, schlechter Führung oder langweiliger Arbeit herum? Wollen Sie sich vielleicht mit Ihrer persönlichen Leidenschaft ein zweites berufliches Standbein aufbauen? Reizt Sie die Vorstellung, keinem Vorgesetzten Folge leisten zu müssen und stattdessen endlich selbst gestalten zu können? Dann wagen Sie unter der kompetenten Anleitung dieses Ratgebers noch heute den Sprung in die Selbstständigkeit und gründen Sie ein Kleingewerbe genau nach Ihren Vorstellungen.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

You didn't start a business to work 80 hours a week and feel broke on paper. But here you are. The "we're not going to make it" fear. The 3 am panic. The quiet realization that working harder isn't fixing anything. It's keeping you stuck. Codie Sanchez has been there. She's also been on the...

Brought to you by Penguin. All of us hit a wall sometimes, in our life and in our jobs. What is getting in the way of your ability to make progress and do good work? We’re accustomed to thinking that we can only pivot in response to an emergency or an existential threat. This book is about how...

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

El nuevo libro de los autores del bestseller mundial IKIGAI. Después de enseñar a millones de personas en más de 60 países a vivir con pasión, ahora Francesc Miralles y Héctor García nos dan pautas claras y sencillas para hacer de ella una fuente de riqueza. Este libro te enseña a ganar dinero con aquello que te hace feliz. Descubrir tu ikigai, tu propósito en la vida, es el primer paso para sentirte realizado con una existencia que tenga sentido.

Countless readers have been helped by the famous "Babylonian parables," hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In language as simple as that found in the Bible, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. Acclaimed as a modern-day classic, this celebrated bestseller offers an understanding of - and a solution to - your personal financial problems that will guide you through a lifetime.

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

Träumst du von finanzieller Unabhängigkeit? Du möchtest für das Alter vorsorgen und dir ein Vermögen aufbauen, das dir langfristig finanzielle Freiheit bietet? Auch über ein Immobilien-Investment hast du deshalb schon nachgedacht? Doch Befürchtungen wie Leerstand, Mietnomaden oder ein komplexer Einstieg ins Immobiliengeschäft schrecken dich ab – weshalb ein Haus oder eine Wohnung als Kapitalanlage bislang nicht infrage kam. Diese Zurückhaltung kostet dich Kapital Vielleicht setzt du deshalb auf Lebensversicherungen oder andere Produkte mit niedriger Rendite.

Willst Du wissen, worauf es beim Controlling von Projekten ankommt? Willst Du Deine Projekte gezielter und gelassener managen? Willst Du wissen, wie Du Projekte ins Ziel bringen kannst, ohne den zeitlichen und finanziellen Rahmen zu sprengen? Gewinne endlich Kontrolle über Deine Projekte, anstatt diesen nur hinterherzurennen! Sichere Dir noch heute die Chance und lerne, wie Du Projekte kostenseitig in Ziel führen kannst.

A brilliant investigative narrative: How six average Soviet men rose to the pinnacle of Russia's battered economy. David Hoffman, former Moscow bureau chief for

The Washington Post, sheds light onto the hidden lives of Russia's most feared power brokers: the oligarchs. Focusing on six of these ruthless men Hoffman reveals how a few players managed to take over Russia's cash-strapped economy and then divvy it up in loans-for-shares deals.

26 verblüffende Lektionen für Gründer Wie haben sie das nur geschafft?! Um erfolgreiche Gründer und ihre Unternehmen ranken sich mehr Mythen als es Start-ups gibt. Aber Guy Raz hatte sie alle auf dem Interview-Stuhl und sie haben ihm ihre Geheimnisse verraten: Von James Dyson, dem Designer...

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

Die optimale Positionierung der eigenen Marke ist im Business eine der größten Herausforderungen: Wie und wo erreicht man seine Kundschaft am besten? Wie sticht man aus der Masse hervor? Und was ist der passende USP? »Vergesst den USP!«, sagt Hermann Scherer. In seinem neusten Buch gibt er Einblicke in seinen persönlichen Lebensweg und wie er trotz verschiedenster Widrigkeiten seine eigene Erfolgsgeschichte geschrieben und die Gewinnerformel zur richtigen Positionierung gefunden hat.