Toont titels in Marketing en sales

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In the second edition of this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

How to gain the attention you need to succeed in any economy.

Der Podcast, der Unternehmern zeigt, wie sie sich mit Webinaren erfolgreich vermarkten.

In diesem Podcast geht es darum, was Coaching wirklich erfolgreich macht. Ich spreche darüber, wie professionelle Coaching-Arbeit entsteht: von der ersten Anfrage über ein sauberes Onboarding bis zu Sitzungen, die für Klarheit sorgen und Ergebnisse bringen. Es geht um Fragen, Methoden, Prozesse und auch darum, wie aus solider Arbeit ein Coaching entsteht, das weiterempfohlen wird. Du bekommst Einblicke in das, was hinter guten Coaching-Prozessen steckt und wieso manche Coachings wirken, während andere sich im Kreis drehen. Er richtet sich an Coaches, die ihre Ausbildung abgeschlossen haben...

Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a...

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients.

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

Die meisten Menschen werden mit KI kein Geld verdienen. Nicht, weil es schwer ist. Sondern weil sie es falsch angehen. Sie verlieren Zeit. Sie probieren Tools. Sie lernen… und verdienen nichts. Dieses Buch zeigt Ihnen einen anderen Weg. Einen einfachen Weg. Einen direkten Weg. Einen Weg, mit dem Sie sofort erste Einnahmen erzielen können. Ohne Technik. Ohne komplizierte Systeme. Ohne lange Vorbereitung. Sie lernen: wie Sie mit KI sofort startenwelche einfachen Angebote wirklich funktionierenwie Sie erste Kunden gewinnenwie Sie daraus planbare Einnahmen machenDieses Buch ist kein Theorie-Buch.

Immer mehr Kunden feilschen um Konditionen und Preise. Da ist es kein Wunder mehr, dass viele Umsätze am Preis scheitern oder die Marge...

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

An Top-Entscheider zu verkaufen heißt hohe Umsätze, kurze Vertriebszyklen und sichere Abschlüsse zu realisieren. Daher sind Top-Entscheider...

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there.

Selten waren die Zeiten für den Verkäuferberuf so chancenreich wie heute. Nun gilt es, diese Chancen zu nutzen. Nicht warten - starten! Nach dieser Devise handeln die erfolgreichen Verkäufer. Erleben Sie mit diesem Hörbuch, wie auch Sie Verkaufserfolge erzielen können, welche Schritte und Einstellungen dafür erforderlich sind und wie auch Sie schon bald mit Begeisterung verkaufen können.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth. 

The hottest single audio ever created in the Network Marketing Industry! Subjects include awakening to the opportunity, profits are better than wages, the magic of part-time selling, the Law of Averages, the Law of Reaping and Sowing, developing new skills, working together, communication, presentation and testimonials, deserve vs. need, how your skills determine your future, and living a good life.

Discover the secrets of written persuasion!