Ergebnis von "Ken Auletta" in Wirtschaft & Karriere

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

The inside account of a financial meltdown that reshaped Wall Street. In 1983, Lew Glucksman, then co-CEO of the heralded investment bank Lehman Brothers, demanded the resignation of chairman Pete Peterson, with whom he had long argued over how to manage the company. Shockingly, Peterson, who had taken charge a decade earlier and led Lehman from near collapse to record profits, agreed to step down.

In World War 3.0, renowned media critic Ken Auletta chronicles the fierce conflict between the world's elephantine media companies from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates' empire by the United States government.

An exciting new annual anthology: a year's worth of the most interesting, noteworthy, and best-written articles on all aspects of the business world. You'll hear Ken Auletta on Herb Allen's CEO retreat, Diane Brady on Martha Stewart, Steve Silberman on creating a borderless global cyber-marketplace, and other pieces come from the pages of Harper's, The Wall Street Journal, Forbes, The Nation, and Rolling Stone.

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans in order to find the thirty best business stories from the past 12 months. Among those selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; Steve Silberman on creating a borderless global cyber-marketplace, from Wired; and many others.