Ergebnis für "Trust" in Marketing & Vertrieb

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

Have you ever felt like learning to negotiate requires a different personality than that required to sell? Great salespeople foster relationships built on trust and a focus on customer outcomes. Yet, when the customer says “yes” and it’s time to negotiate, we change personalities. We hide things, focus on our own optimal outcomes, and in many cases, leverage strategies drawn from FBI hostage negotiation techniques.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.

** A New York Times, Wall Street Journal, and USAToday Bestseller ** Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success...

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

The Trust Formula will guide you through the research, stories, and specific strategies to move your leads, customers, and audience into action. Creating greater influence, impact, sales, and persuasion requires building trust. Dr. Dan Sullivan will show you the simple strategies to influence the "decision-making" brain every time. Learn the effortless approach to building trust and using authentic integrity to influence today's market. Building genuine trust in a short window of time will separate you from the pack.

Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....

Every business has Trust Leaks™ — small, hidden breaks in communication, process, or delivery that quietly erode confidence, stall sales, and undermine client experience. As a Business Strategist, Trust Architect, and founder of The Martini Way, Sandra Martini pulls back the curtain on the everyday leaks that cost entrepreneurs revenue, retention, and referrals. In each short, actionable episode, Sandra shares real-world examples, practical fixes, and systems you can implement immediately to strengthen trust at every touchpoint. No hype. No jargon. Just clarity, transparency, and Extreme ...

Your personal brand is no longer optional—it’s your greatest asset in the digital age. If you want to attract opportunities, grow your influence, and build a business around who you are, you need a proven strategy. The Personal Branding Blueprint is that strategy. In this step-by-step guide, branding strategist Olivia M. Kane walks you through everything you need to know to stand out online, build trust with your audience, and grow a profitable brand that works for you—day and night.

Win the deal before you say a single word. Why do two salespeople with the same training, product knowledge, and experience produce such different results? The answer isn’t in what they say—it’s in what they show. Every handshake, every glance, every movement broadcasts a message that either builds trust or quietly destroys it. Top performers know this secret and use it to close deals long before the conversation begins. Now, you can too.

Why can't salesmen sell? And why won't prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don't buy, they don't believe us, and they don't share our vision and passion. We say great things, but people don't believe us, and they don't trust us. So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.

Read by the author. The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a top-performing sales...

In this audiobook, you'll discover that you have to shift your mindset towards eliminating old sub-conscious behaviors that you’ve been conditioned to believe—by the vary industry that you are in.

Trust is the essential commodity of sales. Yet, establishing and maintaining trust can feel impossible in a world where skepticism is at an all-time high. Selling In a Post-Trust World coaches sales professionals in how to establish trust with prospects and clients. Based on The Trust Formula™, a proven model used to coach thousands of sales professionals, listeners learn how to build authentic relationships, communicate meaningful value, create an inspirational experience, and establish disciplined habits.

An AI-generated conversation where the hosts discuss a Better Business Bureau Great West + Pacific business development representative's phone call with a prospective Accredited Business. The host dissects the conversation and highlights what goes well and opportunities to grow as a sales leader. This podcast is for BBB Accreditation experts and any business curious to know what happens behind the scenes with the BBB Accreditation process.