Ergebnis für "Lenz" in Marketing & Vertrieb

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Format Shift stellt eine einfache, harte Frage: Was passiert mit einer Veranstaltung, wenn wir am Format drehen – oder eine Schlüsseltechnik einsetzen? In jeder Folge testen Jan Küster und Jasmin Lenz „Was-wäre-wenn“-Szenarien mit Menschen aus Praxis und Technik. Ziel: Erlebnisse, die wirken – für Publikum, Marke und Betreiber. Beispiele? Format Shift macht Publikumsenergie sichtbar (KI-gestützte Bildanalyse), denkt eine Bachata-Nacht radikal inklusiv und zeigt, wie eine Bezahlkarte zugleich Ticket, Garderobenmarke und Stadtpass sein kann. Immer an der Kante von Machbarkeit, Ethik...

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

As a 20-year veteran marketer renowned for growing businesses of all types, Jim Flint knows firsthand the difference a dealer's digital presence can bring to real-life sales. And in Car Dog Millionaire, he shares the valuable research he's conducted over the years - combined with Google's own astonishing data on how website visits correlate to car sales.

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.

"Hottest. Coolest. Biggest. Newest." These are the buzzwords that shaped "Yell and Sell" ad campaigns of the 21st century. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference.

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

Until you harness the power of your own purposeful intention as a sales leader, your people will never deliver on their full potential. The Intentional Sales Manager shows how to launch, and sustain, the all-important process of personal and organizational transformation that drives the most successful sales teams.

If you simplify it, there are only two core components to making incredible money in technology sales. Those two core components are: generating more pipelines and closing more pipelines. That’s it. I’m not going to tell you that you need more pipelines and that you need to close more deals. You already know that. I’m going to show you the most efficient processes for generating more pipelines and closing more deals, which will ultimately help you make incredible money in technology sales.

The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success. Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to...