Ergebnis für "Food for Brain" in Wirtschaft & Karriere

After completely and independently conquering a debilitating eating disorder, Kathryn Hansen wrote Brain over Binge to share her struggle with those still trapped in the compulsive binge-purge cycle. Since the book’s initial release in 2011, it has endured as an essential road map for using the power of the brain to erase harmful habits and create lasting change. The second edition is fully revised and updated with new information, compelling insights, and uplifting success stories that will inspire listeners to break free from their own self-defeating behaviors.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. 

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone...

Helping senior in-house lawyers to steer the legal function through times of change and navigate the biggest issues facing business today.