Ergebnis für "Brilliant Deal" in Wirtschaft & Karriere

This is a book about selling more, by saying less. When our weeks are filled with more attention confetti than focus, simplicity is a gift. But the thing is, simple isn’t easy. Which is why every framework and phrase in this book is designed to teach you a single, specific, and wildly practical skill that will define your next decade of enterprise sales: How to craft short soundbites that stick.

If you have ever flown in an airplane, used electricity from a nuclear power plant, or taken an antibiotic, you have benefited from a brilliant mistake. Each of these life-changing innovations was the result of many missteps and an occasional brilliant insight that turned a mistake into a surprising portal of discovery. In Brilliant Mistakes, Paul Schoemaker, founder and chairman of Decision Strategies International, shares critical insights on the surprising benefits of making well-chosen mistakes.

How can you make smart decisions? Do more choices make you happier? What steps can you take to curtail stress when selecting from a sea of options? Barry Schwartz gives you practical and science-based answers to these questions in this audio series. The author of the seminal best seller The Paradox of Choice, Dr. Schwartz has spent five decades teaching decision science. Now, this 14-lecture audio course lets you experience the same panache that has wowed Swarthmore College undergraduates and business school students at UC Berkeley and NYU.