Result for "Alice" in Workplace & Organisational Behavior

Are you tired of spending time and money on marketing that never converts to actual sales? Do you dread sales conversations, second-guess every word you write, and wonder why the clients you most want to help keep choosing someone else? After working with real clients across industries, testing frameworks live, and spending years studying the psychology behind why certain words cause people to buy, Kristin N. Spencer discovered that the missing ingredient in most sales strategies is not a better funnel or a bigger ad budget: It's professional curiosity.

While social justice issues dominated the headlines, author and disability advocate Alison Tedford realized business owners were asking these questions and often didn’t know how to sell with sensitivity or even what their audiences expected from them. This experience saw Tedford develop a program that is, in a nutshell, social justice education for owners of businesses big and small. Stay Woke, Not Broke explains how to create diversity statements, develop content plans for ongoing social justice topics, and moderate your communities to let important conversations take place.